Continue to Site >>>

KFC

Financing

Delivery boosts both KFC and Taco Bell

 By Jonathan Maze on May 01, 2019

But third-party services appear to be eating into Pizza Hut’s market.

Marketing

KFC enlists the Chippendales to sell its new Cinnabon Dessert Biscuits

 By Jonathan Maze on Apr. 25, 2019

The chain introduced the “KFC Chickendales,” with personalized Mother’s Day videos featuring the dancers.

Leadership

The Rule Breaker

By Peter Romeo on Apr. 01, 2019

A distinctive management style, combined with indisputable success in expanding all three of Yum Brands' franchise chains, earned Greg Creed the distinction of being this year's Restaurant Leader of the Year.

Marketing

KFC is bringing back its Chicken & Waffles

By Jonathan Maze on Mar. 21, 2019

The popular product returns Saturday and will be available for a month.

Marketing

How KFC learned to take marketing risks and regain relevance

By Jonathan Maze on Mar. 14, 2019

RB takes an inside look at the chicken chain’s marketing machine and how it comes up with ideas like the Colonel Sanders bearskin rug.

Financing

How marketing is fueling KFC’s turnaround

By Jonathan Maze on Mar. 13, 2019

This episode of "A Deeper Dive" features KFC U.S. President Kevin Hochman, on the ingredients behind the chain’s comeback.

Financing

KFC wants to do something it hasn’t done in 15 years: Grow

Mar. 08, 2019

The U.S. chicken chain has shrunk by 1,400 locations since 2004 but expects unit growth this year. Here's how it plans to get that done.

Leadership

Staci Rawls named chief communications officer at KFC U.S.

By Jonathan Maze on Mar. 07, 2019

She will oversee public affairs and internal and external communications for the brand domestically.

Marketing

KFC is crowdfunding its next marketing idea

By Jonathan Maze on Mar. 05, 2019

A chicken bucket hot tub? A "smart cane" remote? The chain is asking supporters to back its newest marketing gimmick.

Financing

KFC’s Chicken & Waffles were apparently a ‘huge hit’

By Jonathan Maze on Feb. 07, 2019

Parent company Yum Brands also reported same-store sales at Pizza Hut were positive thanks in part to its NFL deal, but sustained improvement will be a “slow build.”

  • Page 14