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McDonald's

Financing

A new sign of normalcy: McDonald’s resumes share buybacks

 By Jonathan Maze on Sep. 24, 2021

The company said it plans to resume buying back shares, which it had abandoned during the pandemic.

Marketing

McDonald’s is taking plastic out of its Happy Meal toys

 By Jonathan Maze on Sep. 21, 2021

The burger giant plans to cut 90% of the virgin fossil fuel-based plastic out of the popular items by 2025.

Food

McDonald’s tests McPlant in the U.K.

By Jonathan Maze on Sep. 10, 2021

The burger giant is testing its Beyond Meat plant-based burger across the pond and plans to take it throughout the market next year.

Financing

McDonald’s operators get an ice cream headache

By Jonathan Maze on Sep. 02, 2021

The FTC is reportedly looking into issues related to their repair. Yet franchisees say social media attention is just as big of a problem.

Operations

The delta variant is interrupting McDonald’s dining-room reopening plans

By Jonathan Maze on Aug. 30, 2021

The burger giant told operators they should consider closing interior seating again as cases surge in many markets.

Leadership

Morgan Flatley named McDonald’s global CMO as company shifts executive roles

By Jonathan Maze on Aug. 24, 2021

Former Petco marketing executive Tariq Hassan will take over as U.S. CMO. Paul Pomroy will lead the company’s International Operated Markets while Alistair Macrow moves over to the U.K. and Ireland.

Technology

McDonald’s app got a big boost from its ‘Famous Orders’ platform

By Jonathan Maze on Aug. 20, 2021

The promotions led to more app users and downloads, which is helping set the company up for its future efforts.

Financing

McDonald’s says it plans to join a chicken price-fixing lawsuit

By Jonathan Maze on Aug. 17, 2021

The burger giant filed a lawsuit against chicken producers indicating it planned to join litigation alleging a years-long effort to fix chicken prices.

Food

McDonald’s adds to its baked goods lineup

By Jonathan Maze on Aug. 17, 2021

The chain will introduce the Glazed Pull Apart Donut for a limited time in September. It’s the first LTO for its McCafé Bakery lineup.

Operations

McDonald's to require vaccine for U.S. corporate staff

By Joe Guszkowski on Aug. 12, 2021

The company is delaying the opening of its offices by more than a month to give employees time to get the jab.

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