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McDonald's

Financing

McDonald's has a $73B impact on the U.S. economy

 By Jonathan Maze on Feb. 03, 2026

The fast-food giant also supports 1 million jobs, including 740,000 people who work in the chain's restaurants, according to a study the company commissioned by Oxford Economics.

Financing

McDonald's franchisees send a message with a 'bill of rights'

 By Jonathan Maze on Jan. 27, 2026

The Bottom Line: The National Owners Association, an independent group of the fast-food chain’s operators, has approved a list of 15 standards it considers vital to fair franchising, including the right to set prices.

Financing

With its new value standard, McDonald's makes another big change to its franchise relationship

By Jonathan Maze on Dec. 16, 2025

The Bottom Line: The fast-food giant wants to ensure that its prices represent a good value. But in doing so, it is toying with a key tenet of being a franchisee: The ability to set prices.

Financing

The story of McDonald's strange year, in 2 parts

By Jonathan Maze on Dec. 08, 2025

The Bottom Line: The quick-service giant’s dichotomous year was illustrated with back-to-back stories on the chain’s successful Grinch meal and its new value-focused franchising standards.

Operations

McDonald's is making value part of its franchise standards

By Jonathan Maze on Dec. 08, 2025

The fast-food giant, which is trying to bring back lower-income consumers frustrated by menu price inflation, will take additional steps to monitor operators’ work with third-party pricing consultants.

Marketing

McDonald's Grinch Meal is apparently a huge hit

By Jonathan Maze on Dec. 05, 2025

The fast food giant’s latest effort at nostalgia-based marketing is apparently flying out of its restaurants, to the point that locations are already running out of the chain’s Grinch-themed socks.

Financing

President Trump, looking to tout his economic record, returns to McDonald's

By Jonathan Maze on Nov. 18, 2025

In a campaign-style speech to the fast-food giant’s franchisees, the president praised the company’s price cuts on Extra Value Meals and vowed to lower inflation.

Financing

McDonald's is making a big bet on its Extra Value Meals

By Jonathan Maze on Nov. 05, 2025

The Bottom Line: The fast-food giant argues that its lower-priced combo meals will generate more customers and more sales over time, and profitability will follow. But costs aren’t exactly decreasing.

Financing

The Snack Wrap and value meals drove McDonald's sales last quarter

By Jonathan Maze on Nov. 05, 2025

The company’s same-store sales rose 2.4% in the U.S. last quarter as the fast-food giant works its way out of a domestic slump. Each of the chain’s major markets showed growth in the period.

Financing

Did McDonald's price cuts work? It's complicated

By Jonathan Maze on Oct. 10, 2025

McDonald's Extra Value Meals campaign with 5% lower prices hasn't reversed declining foot traffic, with visits down 3-5% post-launch as value wars intensify across fast-food chains struggling with low-income consumer pullback.

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