McDonald's

Marketing

McDonald’s, in need of a morning jolt, is giving away coffee

The fast-food giant is debuting its new-look McCafe this week with a pay-it-forward promotion.

Marketing

10 top-scoring summertime LTOs

Consumers gave high marks to these limited-time offers on chain menus.

Food

McDonald’s manager of culinary innovation departs

By Heather Lalley on Aug. 15, 2019

Michael Haracz is known for his work developing the chain’s popular Buttermilk Crispy chicken line.

Financing

McDonald’s tries another value offer

By Jonathan Maze on Aug. 09, 2019

The chain will offer a limited time buy-one, get-one for $1 deal nationwide on Monday as it continues to woo value customers.

Financing

Chains shift their focus to operations

By Jonathan Maze on Aug. 08, 2019

As customers increasingly demand convenience, companies such as Wendy’s, McDonald’s, Dunkin' and Starbucks are focusing on operations to drive sales, says RB’s The Bottom Line.

Financing

For big chains, digital is the future

By Jonathan Maze on Jul. 29, 2019

Chipotle, Starbucks and McDonald’s were all able to build sales with their digital efforts, says RB’s The Bottom Line.

Financing

McDonald’s has slashed its drive-thru service times

By Jonathan Maze on Jul. 26, 2019

The company’s efforts to hold competitions, add technology and simplify the menu has already cut 15 seconds off its service times through the window.

Financing

Remodels push McDonald’s sales higher

By Jonathan Maze on Jul. 26, 2019

The company’s 5.7% U.S. same-store sales growth was its highest since 2015 as the company’s strategies bear fruit. But guest counts are still falling.

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