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McDonald's

Food

Secret menus are thriving in the digital underground

Those in the know can unearth items that aren’t posted on menus.

Financing

McDonald's had its best month in nearly a decade in September

Same-store sales hit double digits last month, and 4.6% in 3Q, thanks to the Travis Scott meal and Spicy Chicken McNuggets.

Food

McDonald’s is introducing a bakery lineup

By Jonathan Maze on Oct. 07, 2020

The burger giant is adding a cinnamon roll, blueberry muffin and apple fritter to its lineup later this month.

Marketing

McDonald’s latest collaboration is with reggaeton artist J Balvin

By Jonathan Maze on Oct. 05, 2020

The chain has started selling the J Balvin Meal, featuring a Big Mac, fries and an Oreo McFlurry.

Leadership

McDonald’s names Katie Beirne Fallon chief global impact officer

By Jonathan Maze on Oct. 01, 2020

The former Hilton executive and Obama advisor will head a newly created “Global Impact Team” that organizes the company’s communications and government relations strategy.

Financing

Why McDonald’s All-Day Breakfast should not return

By Jonathan Maze on Sep. 23, 2020

There is little incentive for the chain to bring back Egg McMuffins after 10:30, and plenty of incentive not to, says RB’s The Bottom Line.

Technology

Curbside service shifts into the fast lane

By Peter Romeo on Sep. 22, 2020

Delivery was supposed to be the big gainer of the pandemic. But operators have discovered that an old service coupled with new technology is what they’re seeing as a greater sales opportunity.

Leadership

Former McDonald's CEO says he should keep his severance package

By Jonathan Maze on Sep. 21, 2020

Steve Easterbrook argues that he complied with terms of his firing late last year and that he should be able to keep stock grants.

Financing

NLRB refuses to reopen McDonald's joint-employer complaint

By Peter Romeo on Sep. 17, 2020

The move comes as the franchise community is awaiting action to overturn last week's bombshell court decision.

Marketing

As demand for Travis Scott burgers soars, some McDonald's locations run out of beef

By Jonathan Maze on Sep. 16, 2020

The company is shifting control of its supply chain amid shortages of some supplies, including Quarter Pounder beef and bacon, as sales far exceed expectations.

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