McDonald’s cuts its Signature Crafted line

The company’s decision to drop its semicustomizable sandwiches comes as the chain focuses more on speed, says RB’s The Bottom Line.


McDonald’s hires a new franchise relations executive

Karen Garcia takes on the role of vice president of franchise relations as tensions with operators appear to ease.

Data shows that consumers want transparency.

The company expects to source 726 million cage-free eggs in the U.S. this year.

The burger giant is making a $3.7 million minority investment in the New Zealand-based company.

Though the company’s decision to stop lobbying against hikes was notable, increases have had all the momentum for years, says RB’s The Bottom Line.

The company told the National Restaurant Association of its intention to no longer support any push against mandated pay hikes.

The company’s planned acquisition of Dynamic Yield is the latest example of big chains using their size to gain an advantage, says RB’s The Bottom Line.

The company plans to use its personalization technology on drive-thru menu boards, kiosks and its mobile app.

The company will give away a “McDelivery Couch” as it works harder to market delivery.