McDonald's

Financing

As CosMc's takes off, McDonald's operators want a piece of the action

The Bottom Line: But where that action should take place is the question. Many operators believe the brand should be a testing ground for McDonald's own beverage program.

Marketing

McDonald’s flips its ‘M’ for manga fans

Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.

The Bottom Line: The fast-food burger giant expressed concern about losing low-income consumers to grocers. But the company’s sales haven’t exactly tanked.

As the brand focuses more on value, a group of operators wants the chain to emphasize value-engineered items, like the old Snack Wraps. And they say many of the company's moves have increased franchisees' costs.

The Bottom Line: The fast-food giant said it is losing customers to grocers. But then Taco Bell said it was doing fine. The result may be an indication that McDonald’s is losing its value status.

The owner of The Weather Channel had sought $100 million from the fast-food giant over ad spending, but a judge dismissed the case on free speech grounds.

The burger giant, which bought nearly 2 billion eggs last year, said it had to rework its supply chain to meet its sourcing demands.

The company acknowledged that lower-income consumers are eating at home more often, largely because of moderate price hikes at grocers. Here’s how the fast food giant plans to respond.

Same-store sales rose 4.3% in the U.S., thanks to marketing, operations and its growing loyalty program. But sales came thanks to higher prices rather than traffic. And the chain saw sales challenges in the Middle East.

Franchisee Rice Enterprises, which declared bankruptcy last year, had employed a registered sex offender as a manager.

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