Marketing
McDonald's will extend its $5 meal deal in most markets
Most of the fast-food giant’s markets have agreed to extend the discounted deal past its one-month limit. But the approval came after a heavy dose of politicking.
Financing
Some McDonald's customers are doubling up on the discounts
The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.