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McDonald's

Financing

McDonald’s cuts its Signature Crafted line

The company’s decision to drop its semicustomizable sandwiches comes as the chain focuses more on speed, says RB’s The Bottom Line.

Financing

McDonald’s hires a new franchise relations executive

Karen Garcia takes on the role of vice president of franchise relations as tensions with operators appear to ease.

Consumer Trends

McDonald’s redefines health in terms of sustainability

By Patricia Cobe on Apr. 12, 2019

Data shows that consumers want transparency.

Food

McDonald’s says a third of its eggs are cage-free

By Jonathan Maze on Apr. 11, 2019

The company expects to source 726 million cage-free eggs in the U.S. this year.

Financing

McDonald’s invests in mobile software company Plexure

By Jonathan Maze on Apr. 01, 2019

The burger giant is making a $3.7 million minority investment in the New Zealand-based company.

Financing

McDonald’s shift on the minimum wage will have little impact

By Jonathan Maze on Apr. 01, 2019

Though the company’s decision to stop lobbying against hikes was notable, increases have had all the momentum for years, says RB’s The Bottom Line.

Financing

McDonald’s to stop lobbying against minimum wage increases

By Jonathan Maze on Mar. 26, 2019

The company told the National Restaurant Association of its intention to no longer support any push against mandated pay hikes.

Financing

McDonald’s flexes its financial muscle

By Jonathan Maze on Mar. 26, 2019

The company’s planned acquisition of Dynamic Yield is the latest example of big chains using their size to gain an advantage, says RB’s The Bottom Line.

Financing

McDonald’s to acquire tech company Dynamic Yield

By Jonathan Maze on Mar. 25, 2019

The company plans to use its personalization technology on drive-thru menu boards, kiosks and its mobile app.

Marketing

McDonald’s is giving away a couch

By Jonathan Maze on Mar. 20, 2019

The company will give away a “McDelivery Couch” as it works harder to market delivery.