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McDonald's

Marketing

McDonald's is extending its $5 Meal Deal through December

 By Jonathan Maze on Sep. 12, 2024

The company said its bundled value offer will be available through December. But it is also planning more deals this fall.

Financing

Value and cups appear to be helping McDonald's regain customers

 By Jonathan Maze on Sep. 04, 2024

Surveys and traffic data suggest that the Chicago-based fast-food chain has improved its results in recent weeks, thanks to a value meal and Collectors’ Cups.

Financing

How franchising can build multi-generational wealth

By Jonathan Maze on Aug. 14, 2024

A Deeper Dive: Kerri Harper-Howie, a second-generation McDonald's operator out of California, joins the RB podcast to talk about the ups and downs of operating a franchise.

Marketing

McDonald's is bringing back collectors' cups

By Jonathan Maze on Aug. 07, 2024

The fast-food chain introduced a new Collector’s Meal featuring a selection of six cups highlighting some past marketing ties.

Financing

The data behind McDonald's $5 Meal Deal

By Jonathan Maze on Aug. 01, 2024

The Bottom Line: The Chicago-based burger giant says the offer is generating incremental cash flow for operators as it reverses the company’s sagging reputation for value.

Financing

McDonald's reveals more details of its bigger burger

By Jonathan Maze on Jul. 29, 2024

The “Big Arch” is being tested in three international markets this year, including Canada. The company plans to spend the year learning before deciding whether to expand that test.

Financing

Higher menu prices catch up to McDonald's

By Jonathan Maze on Jul. 29, 2024

Inflation led to higher prices, which has hurt customer traffic this year and now sales are falling. The company says franchisees have the finances to "invest" in more value this year.

Financing

McDonald's same-store sales fall as customers cut back on fast food

By Jonathan Maze on Jul. 29, 2024

U.S. same-store sales at the burger chain declined for the first time in four years as traffic declines offset higher digital sales. Global results weren’t any better.

Marketing

McDonald's will extend its $5 meal deal in most markets

By Jonathan Maze on Jul. 22, 2024

Most of the fast-food giant’s markets have agreed to extend the discounted deal past its one-month limit. But the approval came after a heavy dose of politicking.

Financing

Some McDonald's customers are doubling up on the discounts

By Jonathan Maze on Jul. 12, 2024

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.

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