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McDonald's

Financing

Coronavirus hits China restaurants hard

Yum Brands, Starbucks, McDonald’s and others have had to close stores in a country many see as a major source of growth.

Marketing

Little Caesars wins Super Bowl restaurant-ad derby

The chain’s delivery commercial set more consumers on a path to purchase than ads run by McDonald’s and several other larger chains, according to rating service EDO.

Financing

McDonald’s perplexing traffic problem

By Jonathan Maze on Jan. 30, 2020

The burger chain has lost 13% of its same-store customer count over the past seven years, even as store count has shrunk, says RB’s The Bottom Line.

Financing

McDonald’s system sales hit $100B last year

By Jonathan Maze on Jan. 29, 2020

Delivery, kiosks and core menu items helped the chain generate its best comparable-store sales in more than a decade, but traffic remains elusive.

Food

McDonald’s adds a new weapon in the breakfast wars: Chicken

By Jonathan Maze on Jan. 28, 2020

The chain is selling Chicken McGriddles and McChicken Biscuits for a limited time as competition grows.

Technology

McDonald’s launches an employee-centric mobile app

By Jonathan Maze on Jan. 22, 2020

The Archways to Careers app will help employees match their skills and interests with career opportunities.

Financing

2 executives accuse McDonald’s of discrimination

By Jonathan Maze on Jan. 08, 2020

A federal lawsuit alleges that the burger giant abandoned the African American market and purged black executives from the company.

Technology

McDonald’s reinforces its digital leadership

By Jonathan Maze on Jan. 08, 2020

The company named Lucy Brady its chief digital customer engagement officer and elevated the status of CIO Daniel Henry as it works to bolster its use of technology.

Leadership

McDonald’s new CEO works on the brand’s culture

By Jonathan Maze on Jan. 06, 2020

Chris Kempczinski focuses on values amid reports of a “party culture” under ousted predecessor Steve Easterbrook.

Workforce

Joe Biden calls for unionization of McDonald’s

By Peter Romeo on Dec. 20, 2019

The front-runner for the Democratic Party’s presidential nomination said the chain’s workforce needs to be organized to counter the franchisor’s power.

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