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McDonald's

Operations

McDonald’s plans to reduce antibiotics in its beef

The company will measure use of human antibiotics in beef over the next two years before establishing reduction targets.

Financing

McDonald’s operators say remodels are a financial risk

Franchisees say that as much as 40% of the system would not qualify for lease renewal if sales don’t grow as projected.

Marketing

McDonald’s promotes sustainability efforts with pop-up coffee farm

By Patricia Cobe on Nov. 29, 2018

Consumers learned about coffee growing, climate change and conservation at the McCafe Sustainable Coffee Journey in downtown Chicago.

Financing

McDonald’s to give operators more time on remodels

By Jonathan Maze on Nov. 27, 2018

The company will let some franchisees wait until 2021 or 2022 to complete store overhauls.

Marketing

10 limited-time offers with the most consumer appeal

By Patricia Cobe on Nov. 15, 2018

These LTOs tempted customers in October.

Financing

Fast food lives by the discount, and dies by it

By Jonathan Maze on Nov. 08, 2018

Demand stalls at Wendy’s, Burger King and McDonald’s despite frequent discounts, says RB’s The Bottom Line.

Workforce

McDonald’s adds a novel staff recruitment draw: Career advice

By Peter Romeo on Nov. 02, 2018

As an enticement to first-time job seekers, the chain plans to offer guidance for using a crew position as a stepping stone to dream work.

Food

McDonald’s is testing made-to-order chicken

By Jonathan Maze on Oct. 29, 2018

The company is serving an Ultimate Chicken Sandwich and Ultimate Chicken Tenders in western Washington.

Food

McDonald’s brings back the McRib

By Jonathan Maze on Oct. 25, 2018

The chain is also adding a new $6 Classic Meal Deal in its bid to win back customers.

Food

In the breakfast ‘battleground,’ McDonald’s goes big

By Jonathan Maze on Oct. 24, 2018

The company is introducing new Triple Breakfast Stacks sandwiches next month.