Edit

McDonald's

Marketing

McDonald’s, in need of a morning jolt, is giving away coffee

The fast-food giant is debuting its new-look McCafe this week with a pay-it-forward promotion.

Marketing

10 top-scoring summertime LTOs

Consumers gave high marks to these limited-time offers on chain menus.

Michael Haracz is known for his work developing the chain’s popular Buttermilk Crispy chicken line.

The chain will offer a limited time buy-one, get-one for $1 deal nationwide on Monday as it continues to woo value customers.

As customers increasingly demand convenience, companies such as Wendy’s, McDonald’s, Dunkin' and Starbucks are focusing on operations to drive sales, says RB’s The Bottom Line.

Chipotle, Starbucks and McDonald’s were all able to build sales with their digital efforts, says RB’s The Bottom Line.

The company’s efforts to hold competitions, add technology and simplify the menu has already cut 15 seconds off its service times through the window.

The company’s 5.7% U.S. same-store sales growth was its highest since 2015 as the company’s strategies bear fruit. But guest counts are still falling.

Fifty-one members of the House of Representatives have signed a letter asking CEO Steve Easterbrook for the details.

She plans to leave the company in October, according to reports, and no successor has been named.

  • Page 1