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McDonald's

Financing

McDonald’s and Domino’s are bigger competitors than ever

 By Jonathan Maze on Nov. 01, 2022

The Bottom Line: The world’s biggest restaurant chain and the world’s biggest pizza chain are increasingly going head-to-head for budget consumers.

Financing

Marketing efforts lifted McDonald’s sales last quarter

 By Jonathan Maze on Oct. 27, 2022

Camp McDonald’s helped propel digital sales at the burger giant, though the strong dollar caused some headaches. The company also warned of a potential recession in the U.S. and Europe.

Marketing

For McDonald’s McRib, mystery is part of the marketing equation

By Jonathan Maze on Oct. 27, 2022

Marketing Bites: Uncertainty about whether the company will bring back “the G.O.A.T. of sandwiches” makes it more alluring; Outback uses college athletes to hock catering.

Financing

McDonald’s executives are expecting a recession

By Jonathan Maze on Oct. 27, 2022

The burger giant said it is preparing for a wide range of economic scenarios but says it is getting more lower-income consumers.

Marketing

McDonald’s brings back the McRib and an old marketing gimmick

By Jonathan Maze on Oct. 25, 2022

The burger giant is trying to bring back some mystery surrounding the sandwich by making this a "farewell tour," something it first used 17 years ago.

Financing

Why McDonald’s Krispy Kreme test is such a head-scratcher

By Jonathan Maze on Oct. 20, 2022

The Bottom Line: The company’s surprise announcement that it would sell doughnuts in nine locations has raised a few questions.

Marketing

McDonald’s adult Happy Meals have been a massive hit

By Jonathan Maze on Oct. 20, 2022

Marketing Bites: The burger chain proves that you don’t need a big name to have a big impact; Taco Bell brings back a hit marketing effort; Papa John’s gets spooky.

Marketing

McDonald’s will test selling Krispy Kreme doughnuts

By Jonathan Maze on Oct. 18, 2022

The burger chain will conduct a limited-time operations test at nine company locations in Louisville, Ky.

Financing

Inflation is apparently turning customers onto McDonald’s

By Jonathan Maze on Oct. 10, 2022

Data from Placer.ai shows the burger chain’s traffic is beating the broader restaurant industry and its fast-food competitors. Economic downturns are traditionally good for the company.

Leadership

McDonald’s adds a Disney executive to its board of directors

By Jonathan Maze on Oct. 03, 2022

Kareem Daniel, chairman of media and entertainment distribution at Walt Disney Co., is the fourth new director this year.

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