McDonald's

Financing

Reassessing McDonald's tech deals from 2019

The Bottom Line: The fast-food giant’s decision to end its drive-thru AI test with IBM is the latest pullback away from a pair of technology acquisitions it made five years ago.

Technology

McDonald's is ending its drive-thru AI test

The Chicago-based fast-food giant is ending its partnership with IBM on automated order-taking without an expansion. But McDonald’s still believes AI drive-thrus are in its future.

Employers in other fields say they're feeling intense pressure to raise pay. Plus, they want to see a break from the pro-labor legislation of the last decade or more.

The Bottom Line: McDonald’s, Starbucks and Chipotle, chains that have historically benefitted from social media love, are learning the hard way that it can have the opposite effect. Brands should take heed.

Restaurant Rewind: The lines between segments aren't the only traditional boundaries that are being smudged in today's competitive environment. Contrary to the old rules, concepts are tapping the drawing power of competitors for share of stomach.

The Bottom Line: The fast-food giant took the extraordinary step of publicizing average prices this week. It was speaking to its less-frequent customers, who are a lot less likely to say the chain is a good value.

Seeking to combat what it calls "inaccurate" information, the company issued a rare comment featuring the average cost of a Big Mac and other menu items. And no, prices have not doubled since 2019.

McDonald’s drive-thru beverage concept, which continues to expand in Dallas and San Antonio, now has its own mobile app.

The Bottom Line: Big Mac prices, corporate views on Israel-Palestine and even store closures have been subject to misinformation and outright lies. Blame the presidential election.

The documentary recounted his 30-day regimen of eating nothing but McDonald's food. It became an anthem of sorts for critics who faulted fast-food chains for their contribution to America's obesity epidemic.

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