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McDonald's

Food

McDonald’s makes its Donut Sticks official

The product is the chain’s latest effort to bolster lagging breakfast sales.

Financing

Subway and McDonald’s have struggled to evolve beyond value

Both chains have lost customers since shifting away from popular discounts, says RB’s The Bottom Line. Maybe that’s a good thing.

Financing

McDonald’s executives defend their remodel plan

By Jonathan Maze on Jan. 30, 2019

CEO Steve Easterbrook is not concerned that operator unrest will derail what he calls an ambitious plan in the U.S.

Financing

At McDonald’s, fewer restaurants and fewer customers

By Jonathan Maze on Jan. 30, 2019

The company believes remodels and efforts to improve service times will get customers coming back.

Food

8 new menu items for the new year

By Patricia Cobe on Jan. 15, 2019

Restaurants aim to feed consumers’ often conflicting desires as 2019 begins.

Workforce

$15 minimum wage is already a presidential campaign issue

By Peter Romeo on Jan. 15, 2019

Sen. Bernie Sanders said he’ll introduce a bill in the Senate this week to institute the so-called living wage on a national basis. It has little chance of passing but could be a test that requires expected candidates for the top office to come out for or against it.

Financing

Explaining McDonald’s franchise dispute, and why it’s important

By Jonathan Maze on Jan. 14, 2019

Culture shock and finances have led to the current uprising, says RB’s The Bottom Line.

Marketing

McDonald’s to give markets more media control

By Jonathan Maze on Jan. 10, 2019

The company is reviewing its local media agency less than two years after consolidating its agencies under a single firm.

Financing

McDonald’s will soon let you put bacon on a Big Mac

By Jonathan Maze on Jan. 09, 2019

The company will start selling Big Macs, Quarter Pounders and fries with bacon later this month.

Financing

McDonald’s operators call for halt to new remodels

By Jonathan Maze on Jan. 08, 2019

The chain’s franchise association is telling operators to hold off on projects not "in the works," pending negotiations.