McDonald's

This week’s 6 head-spinning moments: Surprises. Or not.

By Peter Romeo on Jan. 26, 2018

Unexpected developments abounded in the restaurant business, from a surge in popularity of hurling hatchets to new revelations about how much some restaurants pay.

Financing

McDonald’s stock soars on better-than-expected sales

By Jonathan Maze on Apr. 30, 2018

The company’s stock rose 5% Monday even though traffic fell in the first quarter.

Sliced Apple Sales Booming

By Restaurant Business Staff on Aug. 24, 2011

CHICAGO (August 24, 2011 - The Packer)—Sales of fresh sliced apples increased 33% in the past five years. The category garnered about $122 million in sales...

McDonald’s sets Oct. 6 rollout for all-day breakfast

By Kelsey Squire on Sep. 01, 2015

The limited menu will be the chain's boldest turnaround effort to date.

Marketing

April Fools’ Day promos out of left field

By Kelsey Squire on Apr. 01, 2016

Hooters buys a private island, a QSR gets into drone delivery and more.

50 Great Ideas

50 great ideas: 2016 edition

By Restaurant Business Staff on Nov. 14, 2016

What takes a notion from “that’s cool” to a smart, business-forward point of differentiation? We present 50 of the greatest on-trend ideas we’ve collected.