P.F. Chang's

Restaurant Leadership Conference Coverage

CEOs of P.F. Chang's and El Pollo Loco share turnaround strategies

P.F. Chang's wants to go public in two years. El Pollo Loco hopes to go international. The leaders of these two very different chains talked at the Restaurant Leadership Conference about how they plan to get there.

Operations

P.F. Chang's new CEO wants to make the chain an everyday option

Jim Mazany is leading a turnaround effort at the Asian casual-dining chain focused on making the brand more approachable. But he also wants to enhance the experience. "I’m really looking to move the needle."

Restaurant veteran Jim Mazany will step into the top role at the Asian casual-dining chain, replacing Brad Hill, who was promoted in April.

Customers of the casual-dining chain can now get entrees in medium or traditional servings, making P.F. Chang’s the latest brand to introduce smaller dishes at lower prices.

The limited-time Freakier Flavors menu, a partnership with Disney’s new “Freakier Friday” movie, is part of a more modern approach to marketing at the Asian casual-dining chain.

The COO has spent eight years with the Asian casual-dining chain and will replace outgoing chief executive Eduardo Luz.

The Asian casual-dining chain is testing the bowl and wrap concept in four locations and believes there is room for 2,000 of them across the U.S.

Eduardo Luz, Panera's former chief brand and concept officer, was named CEO and president of the 30-year-old casual-dining chain, effective immediately.

He’s returning to Paulson & Co., the private-equity firm that owns the chain. P.F. Chang’s board member Rohit Manocha will take over on an interim basis.

The Lucky 8 Happy Hour menu features value-priced cocktails and bites to encourage visits between lunch and dinner.

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