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P.F. Chang's

Marketing

P.F. Chang’s launches $6.99 monthly subscription program

Platinum Rewards members will get special perks including more points per dollar spent and unlimited free delivery.

Leadership

How P.F. Chang’s CEO Damola Adamolekun tackled challenges inside his restaurants’ walls—and outside them, too

Improving the in-restaurant experience and making off-premise sales a priority topped his to-do list when he took over the Asian casual-dining chain in 2020.

The Asian chain now sells bomber jackets and bucket hats in addition to food, and superfans seem to be eating it up.

Sweet & Sour: Nancy Kruse and Peter Romeo look at the oft-voiced theory that the pandemic has shifted the focus of restaurant customers and operators to the convenience of takeout and delivery. Neither one is buying it. Some axe throwing and a drink, anyone?

The Asian chain wants to connect with its customers on a new level with hoodies, knives and woks, some of which quickly sold out.

It has become one of the few non-pizza chains to embrace the approach after discovering that customers love it.

The Asian chain is reportedly considering an initial public offering, while the pizza concept is exploring the idea months after emerging from bankruptcy.

With more than 15 locations planned for 2021, the polished casual brand intends to challenge mom-and-pop joints.

Food and drink menus with a holiday theme were trending this week. Also new are seasonal items focusing on seafood. Here’s a roundup of menu activity for this week.

Chefs and R&D teams are launching new menu items at a fast clip. Here’s a roundup of the most recent introductions and menu news.

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