Marketing
Chains hope to score big with Final Four activations
Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.
Financing
Yum Brands opened a record number of restaurants last year
The owner of KFC, Taco Bell, Pizza Hut and Habit opened nearly 4,200 new restaurants worldwide last year, which the company says is an industry record.