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Wendy's

Financing

As inflation soars, lower-income consumers slow their restaurant spending

 By Jonathan Maze on May 11, 2022

The Bottom Line: Quick-service restaurant executives say they’re seeing fewer visits from people with lower incomes and more visits from those with higher incomes. But that difference may not last for long.

Financing

Wendy’s sales grow, but margins take a hit

 By Jonathan Maze on May 11, 2022

Company-operated stores’ profits declined on higher costs, but the chain had one of its best years for unit growth in its history.

Financing

When Wendy’s and McDonald’s went chain shopping

By Restaurant Business Staff on May 03, 2022

Restaurant Rewind: The burger giants once swelled their portfolios to include everything from pasta concepts to burrito chains. Here's why they ultimately pared back down to burgers.

Marketing

Chains hope to score big with Final Four activations

By Heather Lalley on Mar. 30, 2022

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

Marketing

Wendy’s newest location will be in the metaverse

By Jonathan Maze on Mar. 30, 2022

The company is working with Meta’s Horizon Worlds to create the Wendyverse. Quest 2 users will be able to visit a restaurant and shoot baskets with a Baconator.

Operations

Wendy’s is making a big move into Mexico

By Jonathan Maze on Mar. 28, 2022

The burger chain, which is making a big push into international markets, believes it can build a lot more restaurants south of the border.

Financing

Wendy’s is targeting cities both big and small for new locations

By Jonathan Maze on Mar. 02, 2022

The burger chain says it can go into small towns and urban areas thanks to a new franchise recruitment effort and ghost kitchens.

Financing

Wendy’s buys 93 restaurants in Florida for $128M

By Jonathan Maze on Mar. 01, 2022

The purchase, which closed in December, came as restaurant margins thinned due to rising labor and commodity costs.

Financing

Wendy’s starts a recruitment drive for more diverse franchise owners

By Jonathan Maze on Feb. 28, 2022

The burger chain announced the initiative, “Own Your Opportunity,” which includes financing help and new formats that lower the buildout costs.

Operations

Why Dave Thomas chose square burgers for Wendy's

By Peter Romeo on Feb. 07, 2022

Reality Check: McDonald's is going to give that shape a try, but for a radically different reason.

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