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Wendy's

Financing

Wendy’s breakfast was a success, and then coronavirus hit

The chain’s sales were up 15% in the week after its breakfast launch before the pandemic changed everything.

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

The chain is a potentially formidable competitor in the mornings, but it has made some compromises, says RB’s The Bottom Line.

The burger chain says it is fully staffed as it starts serving in the morning and expects strong sales this year.

The burger giant is starting a 2-for-$4 breakfast sandwich offer one week before Wendy’s national breakfast launch.

Menu news of the week for Feb. 17, 2020

The burger chain’s entry into the morning daypart comes next month, setting up a major breakfast battle among the country's biggest concepts.

The chain will use a third-party company, which will result in corporate layoffs, with plans to invest any savings back into technology.

With Wendy’s entrance into the market, McDonald’s, Burger King and others will defend their turf.

The CEO of the burger brand joins "A Deeper Dive" to discuss the chain’s breakfast and international expansions.

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