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Wendy's

Financing

Wendy’s breakfast was a success, and then coronavirus hit

The chain’s sales were up 15% in the week after its breakfast launch before the pandemic changed everything.

Marketing

Wendy’s breakfast ads succeed in cutting through the clutter

Commercials introducing the new lineup were among the week's most effective ads from QSRs, according to a rating service.

Financing

Why Wendy’s breakfast will work, and why it won’t

By Jonathan Maze on Mar. 02, 2020

The chain is a potentially formidable competitor in the mornings, but it has made some compromises, says RB’s The Bottom Line.

Financing

Wendy’s declares itself ready for breakfast

By Jonathan Maze on Feb. 26, 2020

The burger chain says it is fully staffed as it starts serving in the morning and expects strong sales this year.

Financing

As Wendy’s prepares breakfast, so does McDonald’s

By Jonathan Maze on Feb. 24, 2020

The burger giant is starting a 2-for-$4 breakfast sandwich offer one week before Wendy’s national breakfast launch.

Food

Restaurants spotlight bowls and breakfast

By Patricia Cobe on Feb. 17, 2020

Menu news of the week for Feb. 17, 2020

Marketing

Wendy’s breakfast is coming March 2

By Jonathan Maze on Feb. 04, 2020

The burger chain’s entry into the morning daypart comes next month, setting up a major breakfast battle among the country's biggest concepts.

Technology

Wendy’s is reorganizing its IT department

By Jonathan Maze on Dec. 10, 2019

The chain will use a third-party company, which will result in corporate layoffs, with plans to invest any savings back into technology.

Financing

Breakfast will be a major fast-food battlefront next year

By Jonathan Maze on Nov. 26, 2019

With Wendy’s entrance into the market, McDonald’s, Burger King and others will defend their turf.

Financing

Todd Penegor has big plans for Wendy’s

By Jonathan Maze on Nov. 06, 2019

The CEO of the burger brand joins "A Deeper Dive" to discuss the chain’s breakfast and international expansions.

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