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Wendy's

Financing

Wendy's new CEO laments the brand's 'quality degradation'

 By Jonathan Maze on Aug. 07, 2026

The fast-food giant's sales have taken a big hit, thanks to closures and steep traffic declines. But CEO Bob Wright believes the company can turn things around.

Marketing

How Wendy's is evolving its loyalty program

 By Jonathan Maze on Jul. 24, 2026

The fast-food chain’s recent merchandise drop, a first for the company, demonstrated that its loyalty members want more than just discounts.

Financing

Wendy's gets the meme treatment and its stock takes off

By Jonathan Maze on Jun. 24, 2026

The Bottom Line: The fast-food chain’s shares soared more than 40% at one point as Reddit pushes the stock. But Wendy’s isn’t just a fad. The chain is a real potential turnaround story.

Financing

Wendy's makes a no-brainer decision in naming Bob Wright CEO

By Jonathan Maze on May 21, 2026

The Bottom Line: The fast-food chain ended months of uncertainty by bringing in its former executive to be chief executive. Wright should steady the ship, but it will not be an easy task.

Financing

Can Wendy's reverse its sales slide? It may need more support

By Jonathan Maze on May 12, 2026

The Bottom Line: The fast-food chain’s struggles have been shocking, and while the company sees some early signs of progress, it could take more to truly fix things.

Food

Inside the transformation of Wendy's Spicy Chicken Sandwich

By Patricia Cobe on Apr. 22, 2026

Behind the Menu: Becky Davis, VP of global culinary innovation, updated one of the fast-food chain’s classics with consumer-driven flavor and texture upgrades.

Marketing

Wendy's plans a better menu, starting with its Spicy Chicken Sandwich

By Jonathan Maze on Mar. 30, 2026

The upgrade is coming at a crucial time for the fast-food chain, which is working to recover from a brutal 2025. The company hopes a series of menu moves will reinvigorate sales.

Marketing

March Madness is coming at a crucial time for Wendy's

By Jonathan Maze on Mar. 16, 2026

The fast-food chain, weathering one of the most difficult stretches in its history, has created a “Dunks Menu” featuring various dunkable items. It comes as the chain pushes more snacks.

Financing

Burger King appears to come out on top of the burger wars

By Jonathan Maze on Mar. 12, 2026

The fast-food chain received a spike in visits last week after the brand’s president went viral for taking a bite of the Whopper, according to data from the food traffic tracking firm Placer.ai.

Financing

Here we go again with Nelson Peltz and Wendy's

By Jonathan Maze on Feb. 18, 2026

The Bottom Line: The fast-food chain’s former chairman is again toying with buying the company, adding more uncertainty to a company that hardly needs it right now.

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