Marketing
Fast-food giants launch summer promotions to combat a traffic slump
Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.
Financing
More franchises should get profit-and-loss statements from their franchisees
The Bottom Line: Wendy’s is implementing a system collecting profitability data from its operators. It remains surprising that more restaurant franchises don’t do this.