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QSRs raise the bar on breakfast to compete for morning customers

Consumers are once again eating breakfast away from home, and quick-service concepts are vying for their business with upgraded menus.


Wendy’s is introducing a new french fry recipe next month

The company is also coming out with a new Big Bacon Cheddar Cheeseburger as it continues to upgrade its premium menu.

The chain’s 700-unit deal with Reef Kitchens signals that delivery-only locations could be the next big battleground for big concepts, said RB’s The Bottom Line.

The strategy is a key part of the chain’s ambitious global growth plans that include lower franchisee requirements and a new $100 million development fund.

The chain raised its expectations for 2021 and beyond as breakfast, digital and average check continued to deliver results.

The operator of six restaurant concepts has added 20 lodging properties to his holdings in a $211 million deal.

Chef John Li and his team had to deliver on the chain’s “fast food done right” pillars—a mission that prolonged the R&D process. The Spicy Black Bean Burger is the result.

The company is opening a pop-up restaurant in Providence, R.I., and is running a contest to promote its breakfast called “DitchTheDonut.”

The new veggie burger is debuting on the chain’s Made to Crave sandwich menu for a limited time in select regional locations.

McDonald’s, Burger King and Wendy’s either have or will introduce new loyalty programs as the sector looks to keep customers from drifting to third-party platforms.

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