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Wendy's

Marketing

Fast-food giants launch summer promotions to combat a traffic slump

By Jonathan Maze on May 28, 2025

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

Financing

More franchises should get profit-and-loss statements from their franchisees

 By Jonathan Maze on May 05, 2025

The Bottom Line: Wendy’s is implementing a system collecting profitability data from its operators. It remains surprising that more restaurant franchises don’t do this.

Financing

Wendy's Thin Mints Frosty couldn't overcome a skittish consumer

By Jonathan Maze on May 02, 2025

The fast-food burger chain enjoyed sales growth thanks to its Thin Mint Frosty in February. But consumer confidence ultimately hurt traffic in March. The company has plans to change that.

Financing

Wendy's wants more growth, so it plans to build more restaurants

By Jonathan Maze on Mar. 07, 2025

The fast-food chain, which is setting aggressive unit-growth standards, plans to double its pace of new company restaurants.

Financing

Wendy's plans 1,000 new restaurants worldwide by 2028

By Jonathan Maze on Mar. 06, 2025

The fast-food chain said it plans to invest in key markets around the globe to speed development over the next three years.

Technology

Wendy's is expanding its drive-thru AI test

By Jonathan Maze on Feb. 14, 2025

The fast-food chain, which has voice-activated drive-thru ordering in more than 100 restaurants, plans to expand it to 500 by the end of this year. Here’s what the company thinks about it.

Financing

Wendy's, and many other chains, see sales turn soft so far in 2025

By Jonathan Maze on Feb. 13, 2025

The burger chain was thriving early last quarter, thanks to a Spongebob Squarepants promotion. But same-store sales have declined so far this year amid “industry headwinds.”

Financing

Flynn Group buys more Wendy's restaurants

By Jonathan Maze on Nov. 21, 2024

The San Francisco-based franchisee has acquired 32 locations in Indianapolis and has purchased more than 100 restaurants in the fast-food burger brand.

Leadership

Wendy's names former UPS executive Kenneth Cook CFO

By Jonathan Maze on Nov. 18, 2024

Gunther Plosch, who has been the fast-food chain’s financial chief since 2016, is leaving the company at the end of the year. It is the latest in a series of executive shakeups at the burger concept.

Financing

Wendy's is closing 140 underperforming restaurants

By Jonathan Maze on Oct. 31, 2024

The fast-food chain plans to close lower-volume, lower-profit restaurants in weak markets by the end of the year. But it has commitments in place from franchisees that will speed development in the coming years.

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