Wendy's

Marketing

Fast-food giants launch summer promotions to combat a traffic slump

Burger King and Wendy’s have unveiled summertime promotions designed to boost lagging early-year sales, while McDonald’s is opening later. The companies are using loyalty programs, limited-time offers and more marketing to win back price-conscious consumers.

Financing

More franchises should get profit-and-loss statements from their franchisees

The Bottom Line: Wendy’s is implementing a system collecting profitability data from its operators. It remains surprising that more restaurant franchises don’t do this.

The fast-food burger chain enjoyed sales growth thanks to its Thin Mint Frosty in February. But consumer confidence ultimately hurt traffic in March. The company has plans to change that.

The fast-food chain, which is setting aggressive unit-growth standards, plans to double its pace of new company restaurants.

The fast-food chain said it plans to invest in key markets around the globe to speed development over the next three years.

The fast-food chain, which has voice-activated drive-thru ordering in more than 100 restaurants, plans to expand it to 500 by the end of this year. Here’s what the company thinks about it.

The burger chain was thriving early last quarter, thanks to a Spongebob Squarepants promotion. But same-store sales have declined so far this year amid “industry headwinds.”

The San Francisco-based franchisee has acquired 32 locations in Indianapolis and has purchased more than 100 restaurants in the fast-food burger brand.

Gunther Plosch, who has been the fast-food chain’s financial chief since 2016, is leaving the company at the end of the year. It is the latest in a series of executive shakeups at the burger concept.

The fast-food chain plans to close lower-volume, lower-profit restaurants in weak markets by the end of the year. But it has commitments in place from franchisees that will speed development in the coming years.

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