Wendy's

The secret behind Wendy’s new Pretzel Bacon Pub Cheeseburger

How the R&D team put Oktoberfest between the buns with a craveable burger.

NPC International’s asking price: At least $725M

The giant Pizza Hut and Wendy’s franchisee is looking for buyers either in parts or as a whole while in bankruptcy, but it could still opt to reorganize.

Food

Wendy’s brings back the pretzel bun

By Jonathan Maze on Sep. 01, 2020

The chain’s new Pretzel Bacon Pub Cheeseburger is priced at $5.69 and features a pretzel bun and beer cheese.

Financing

Wendy’s sales soar in July, thanks to breakfast

By Jonathan Maze on Aug. 05, 2020

The chain’s same-store sales rose 8.2% during the month, and the company is now planning to spend big to market the daypart later this year.

Marketing

Wendy’s launches a national loyalty program

By Jonathan Maze on Jul. 21, 2020

The company believes combining its Wendy’s Rewards with its new breakfast can bring customers in more often.

Financing

NPC International’s bankruptcy should be a wake-up call for franchises

By Jonathan Maze on Jul. 01, 2020

The big Pizza Hut and Wendy’s operator had too much debt. But its capital structure was far from unique, says RB’s The Bottom Line.

Financing

Wendy’s ‘found gold’ in its breakfast offering

By Jonathan Maze on Jun. 17, 2020

The company admits that it was “super worried” about the impact of the pandemic on its morning debut, but the daypart has gone well so far, says RB’s The Bottom Line.

Operations