Wendy's

Leadership

Wendy's names Abigail Pringle U.S. president

The fast-food burger chain reconfigured its leadership team again, bringing back the U.S. president position 17 months after it was eliminated. E.J. Wunsch was named president of international.

Operations

Flynn Group makes another international acquisition

Flynn Group LP has acquired Wendy's restaurants in New Zealand. The largest franchise operator in the world, Flynn already owns rights to develop the burger brand in Australia.

The fast-food burger chain wants to build more restaurants. To speed growth and fulfill the chain's potential, it needs to generate more sales and restaurant profits.

The Virginia-based operator acquired the restaurants in Pennsylvania, Ohio and West Virginia, making it one of Wendy’s largest franchisees.

Marketing Bites: After its now-walked back comments about dynamic pricing, the burger chain is catching the flame-grilled indignation of some restaurant competitors.

The fast-food burger chain walked back statements that it would test “dynamic pricing,” saying that digital menu boards would enable discounts during low-traffic parts of the day.

The Bottom Line: The burger chain mentioned last week that it would test the pricing strategy sometime next year. Consumers frustrated with prices reacted swiftly.

Kirk Tanner announced $100 million worth of investments in breakfast marketing and digital upgrades in a bid to kick-start the fast-food chain’s growth.

The fast-food chain, continuing to push breakfast, is offering a burrito with as much bacon as its Baconator. But it’s only available in select markets.

The burger chain said that Kirk Tanner will lead the company into its “next phase of growth and expansion.” He replaces Todd Penegor.

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