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The secret behind Wendy’s new Pretzel Bacon Pub Cheeseburger

How the R&D team put Oktoberfest between the buns with a craveable burger.


NPC International’s asking price: At least $725M

The giant Pizza Hut and Wendy’s franchisee is looking for buyers either in parts or as a whole while in bankruptcy, but it could still opt to reorganize.

The chain’s new Pretzel Bacon Pub Cheeseburger is priced at $5.69 and features a pretzel bun and beer cheese.

The chain’s same-store sales rose 8.2% during the month, and the company is now planning to spend big to market the daypart later this year.

The company believes combining its Wendy’s Rewards with its new breakfast can bring customers in more often.

The big Pizza Hut and Wendy’s operator had too much debt. But its capital structure was far from unique, says RB’s The Bottom Line.

The company admits that it was “super worried” about the impact of the pandemic on its morning debut, but the daypart has gone well so far, says RB’s The Bottom Line.

The burger chain said same-store sales were down just 1.9% for May.

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

With plenty of business through their drive-thrus, chains such as Chick-fil-A, Del Taco and Wendy’s are in no hurry to reopen dining rooms.

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