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Wendy's

Operations

Wendy’s wants to improve its packaging

The burger chain has joined a group led by McDonald’s and Starbucks that wants to make more sustainable packages.

Financing

Why did sales slow at fast-food burger chains?

Quick-service giants McDonald’s and Burger King lost out to chains such as Taco Bell and Chick-fil-A last year, says RB’s The Bottom Line.

Financing

Wendy’s investing $25M behind digital efforts

By Jonathan Maze on Feb. 21, 2019

The company’s strategies will include scanners to improve its speed of service.

Financing

Wendy’s agrees to pay $50M to settle data breach claims

By Jonathan Maze on Feb. 13, 2019

The company is paying a group of financial institutions over negligence claims following a 2015 cyberattack.

Marketing

4 restaurant snipes that cut through the holiday clutter

By Peter Romeo on Dec. 19, 2018

Can’t we all just get along this holiday season? Apparently not when it comes to marketing. Here’s a roundup of those controversial stabs for attention.

Food

Wendy’s plans to use more sustainably sourced beef

By Jonathan Maze on Dec. 12, 2018

The company is working with Progressive Beef to improve the sustainability of its supply chain.

Marketing

Restaurants try new lures for Black Friday shoppers

By Peter Romeo on Nov. 21, 2018

Discounts are still a staple, but new come-ons include free rides and tamales.

Financing

Fast food lives by the discount, and dies by it

By Jonathan Maze on Nov. 08, 2018

Demand stalls at Wendy’s, Burger King and McDonald’s despite frequent discounts, says RB’s The Bottom Line.

Financing

Discounts hurt Wendy’s sales

By Jonathan Maze on Nov. 07, 2018

The company’s stock price fell after same-store sales declined for the first time in years.

Financing

With traffic challenged, fast food turns up the marketing heat

By Jonathan Maze on Aug. 30, 2018

Deals and gimmicks show how competitive QSR is, but there are definite dangers, says RB’s The Bottom Line.