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Wendy's

Operations

Wendy's opening in Australia sets records

 By Lisa Jennings on Nov. 17, 2025

The quick-service chain is dealing with domestic challenges, but franchisee Flynn Group, the world's largest franchising company, has high hopes for international growth in Brisbane and beyond.

Financing

Wendy's is taking a hard look at its restaurants as it works to improve sales

 By Jonathan Maze on Nov. 07, 2025

The fast-food burger chain is working with franchisees to either fix, sell or close weaker restaurants, implying that hundreds of locations could close starting late this year.

Financing

Wendy's doesn't wait for a new CEO to change its strategy

By Jonathan Maze on Oct. 09, 2025

Wendy's launches "Project Fresh" without a CEO in place, tapping Taco Bell's Greg Creed for marketing help while shifting $20M from new builds to boost struggling unit volumes, a risky but necessary pivot for the chain's third leadership change since 2023.

Financing

Wendy's taps former Taco Bell CEO Greg Creed to help with a brand revitalization

By Jonathan Maze on Oct. 09, 2025

The fast-food chain has hired the former Yum chief executive’s consulting firm, Creed UnCo, to help with marketing as part of a strategic growth initiative called “Project Fresh.”

Food

Wendy's is jumping into the chicken tenders fray

By Jonathan Maze on Sep. 30, 2025

The fast-food chain is introducing new chicken tenders with six dipping sauces, adding its name to a growing number of brands seeking to take a bite out of Raising Cane’s success.

Marketing

Fast-food chains push more discounts to combat McDonald's

By Jonathan Maze on Sep. 11, 2025

Jack in the Box and Wendy’s are offering new price promotions as they push back against their rival’s Extra Value Meals. Not everybody is biting, however.

Financing

Here's how much McDonald's combo meal pricing plan will lower its prices

By Jonathan Maze on Aug. 22, 2025

The Bottom Line: By mandating a 15% discount in its combo meals, the fast-food giant will lower prices an average of 4.6 percentage points. But it will also catch up with the discounts its competitors already provide.

Technology

Presto hires Wendy's AI expert to launch new analytics service

By Joe Guszkowski on Aug. 14, 2025

Michael Chorey is joining the AI drive-thru supplier as cofounder and president of Presto IQ, which will turn AI voice data into real-time insights.

Financing

The Frosty could not save Wendy's last quarter

By Jonathan Maze on Aug. 08, 2025

The fast-food chain was surprised by the economic downturn and said that its 100 Days of Summer promotion was too complex, more than offsetting strong sales of its Frosty dessert.

Financing

Wendy's executives get retention bonuses

By Jonathan Maze on Jul. 30, 2025

The fast-food chain gave out stock-based awards to a trio of its top executives as it looks for its third CEO in less than two years.

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