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Wendy's

Financing

Restaurants are 'stuck' with falling traffic

 By Jonathan Maze on Nov. 10, 2022

The Bottom Line: Wendy’s CEO Todd Penegor said that consumers are still eating more of their meals at home, and “it’s kind of stuck there.”

Food

Wendy’s gets playful with its Frosty

 By Jonathan Maze on Nov. 10, 2022

The burger chain is introducing the Peppermint Frosty next week. But that won’t be the only new flavor as the burger chain gets creative with the iconic dessert.

Financing

French Toast Sticks drove Wendy's sales last quarter

By Jonathan Maze on Nov. 09, 2022

The product is already the chain's top-selling item in the morning, leading to a "meaningful acceleration" in breakfast sales.

Operations

Restaurants' business week is shrinking as pandemic effects linger, study finds

By Peter Romeo on Oct. 27, 2022

The average U.S. restaurant is open 6.4 fewer hours a week because of the inability to find workers, according to a study from Datassential.

Technology

Wendy’s to use ItsACheckmate to smooth delivery at 6,000 stores

By Joe Guszkowski on Sep. 26, 2022

The software will connect third-party delivery channels directly to Wendy’s POS system as the chain looks to grow its digital business.

Marketing

How a pop star's lid drove Arby's awareness sky high

By Restaurant Business Staff on Sep. 20, 2022

Restaurant Rewind: Hardee's well-timed tweet last week echoes two of the restaurant industry's greatest marketing moments.

Marketing

Why restaurant mascots have been benched this ad season

By Restaurant Business Staff on Aug. 23, 2022

Restaurant Rewind: The onetime marketing superstars have lost the spotlight to food, guests and less-controversial employees. The spokesfigures' past may explain why.

Operations

Here’s a look at Wendy’s new, technology-fueled prototype

By Jonathan Maze on Aug. 17, 2022

The burger chain said new "Global Next Gen" restaurants will feature an optimized layout that better integrates technology and includes mobile order pickup and delivery windows.

Financing

As its breakfast business grows, Wendy’s takes aim at Burger King

By Jonathan Maze on Aug. 12, 2022

Wendy’s has been gaining sales in the morning, in part at the expense of its Miami-based rival. And now they’re battling over French toast sticks.

Food

Everybody is now selling French Toast Sticks

By Patricia Cobe on Aug. 09, 2022

Wendy's joins Sonic, Jack in the Box and other brands with the launch of Homestyle French Toast Sticks. The sweet, dunkable finger food is having a moment on fast-food breakfast menus.

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