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Wendy's

Marketing

Wendy's plans a better menu, starting with its Spicy Chicken Sandwich

 By Jonathan Maze on Mar. 30, 2026

The upgrade is coming at a crucial time for the fast-food chain, which is working to recover from a brutal 2025. The company hopes a series of menu moves will reinvigorate sales.

Marketing

March Madness is coming at a crucial time for Wendy's

 By Jonathan Maze on Mar. 16, 2026

The fast-food chain, weathering one of the most difficult stretches in its history, has created a “Dunks Menu” featuring various dunkable items. It comes as the chain pushes more snacks.

Financing

Burger King appears to come out on top of the burger wars

By Jonathan Maze on Mar. 12, 2026

The fast-food chain received a spike in visits last week after the brand’s president went viral for taking a bite of the Whopper, according to data from the food traffic tracking firm Placer.ai.

Financing

Here we go again with Nelson Peltz and Wendy's

By Jonathan Maze on Feb. 18, 2026

The Bottom Line: The fast-food chain’s former chairman is again toying with buying the company, adding more uncertainty to a company that hardly needs it right now.

Financing

Nelson Peltz says he may sell his Wendy's stake, or buy the company

By Jonathan Maze on Feb. 18, 2026

The fast-food chain’s largest shareholder and former chairman said in a filing that he is reviewing his investment in the company and is in talks with financing sources and potential buyers.

Financing

Wendy's again proves the difficulty of breaking into breakfast

By Jonathan Maze on Feb. 17, 2026

The Bottom Line: The fast-food chain, which debuted the morning daypart in 2020, is giving operators the ability to stop serving breakfast following a brutal 2025.

Financing

Wendy's sales plunged last quarter

By Jonathan Maze on Feb. 13, 2026

The fast-food chain’s U.S. same-store sales fell 11.3%, the worst sales result in at least 20 years, as the brand took a step back in 2025. The company is closing restaurants and easing breakfast hours at some locations.

Operations

Wendy's opening in Australia sets records

By Lisa Jennings on Nov. 17, 2025

The quick-service chain is dealing with domestic challenges, but franchisee Flynn Group, the world's largest franchising company, has high hopes for international growth in Brisbane and beyond.

Financing

Wendy's is taking a hard look at its restaurants as it works to improve sales

By Jonathan Maze on Nov. 07, 2025

The fast-food burger chain is working with franchisees to either fix, sell or close weaker restaurants, implying that hundreds of locations could close starting late this year.

Financing

Wendy's doesn't wait for a new CEO to change its strategy

By Jonathan Maze on Oct. 09, 2025

Wendy's launches "Project Fresh" without a CEO in place, tapping Taco Bell's Greg Creed for marketing help while shifting $20M from new builds to boost struggling unit volumes, a risky but necessary pivot for the chain's third leadership change since 2023.

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