Whataburger

Financing

Podcast transcript: Whataburger's Ed Nelson and Debbie Stroud

A Deeper Dive: The current and future CEOs of the burger chain discuss the transition, the chain’s history, and what’s in store for its future.

Financing

A look at the past, and future, of Whataburger

A Deeper Dive: Retiring CEO Ed Nelson, and future CEO Debbie Stroud, join the Restaurant Business podcast to talk about the burger chain, its success and where it goes from here.

Ed Nelson guided the venerable Texas-based burger chain through its transition to new ownership and the pandemic. He now prepares to hand over control to Debbie Stroud.

COO Debbie Stroud will take over for the longtime executive at the end of the year when Nelson will end a 20-year career with the San Antonio, Texas-based fast-food chain.

The San Antonio-based burger chain opened the largest number of new restaurants in its history last year and now operates more than 1,000 restaurants.

The location in Austin, Tex., is cashless and seatless and without a traditional drive-thru. Customers order via mobile app or kiosk.

Debbie Stroud, who also spent 27 years with McDonald's, will take over operations at the 900-unit Whataburger.

She has more than 30 years of human resources experience, most recently with True Food Kitchen.

Elena Kraus takes over for the retiring Michael Gibbs at the 880-unit burger chain.

Patrick Mahomes is part of an investor-led franchise group that plans to grow the quick-service burger brand in Kansas and Missouri.

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