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Whataburger

Leadership

Whataburger names Peggy Rubenzer its chief people officer

 By Jonathan Maze on Apr. 20, 2022

She has more than 30 years of human resources experience, most recently with True Food Kitchen.

Leadership

Whataburger names a new chief legal officer

 By Heather Lalley on Mar. 14, 2022

Elena Kraus takes over for the retiring Michael Gibbs at the 880-unit burger chain.

Operations

Super Bowl MVP Mahomes becomes a Whataburger franchisee

By Heather Lalley on Aug. 11, 2021

Patrick Mahomes is part of an investor-led franchise group that plans to grow the quick-service burger brand in Kansas and Missouri.

Workforce

Whataburger gives staff $90 million in thank-you bonuses

By Peter Romeo on Mar. 31, 2021

The regional burger chain is also revamping its compensation plans to raise unit managers' potential pay above $100,000.

Leadership

Whataburger names Ed Nelson CEO

By Jonathan Maze on Aug. 03, 2020

The chain’s president took the helm as the chain expands and plans to start franchising.

Marketing

What consumers are craving now

By Patricia Cobe on Jun. 22, 2020

Sweets, sips and toasty sandwiches are the top menu choices.

Top 500 Chains

Whataburger

Apr. 21, 2020

Whataburger

Marketing

Whataburger had a very good day—at least on Twitter

By Heather Lalley on Mar. 03, 2020

The Texas-based burger chain unwittingly became a trending topic, drawing thousands of love letters from fans.

Financing

Whataburger names Janelle Sykes CFO

By Jonathan Maze on Feb. 10, 2020

The San Antonio-based burger chain also named Sylvester Johnson chief data and analytics officer.

Leadership

Restaurants sit out a new effort to curb gun violence

By Peter Romeo on Sep. 12, 2019

A sizable swath of the business community is leaning on the Senate to pass potential safeguards, but restaurants are not part of it.

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