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Whataburger

Operations

Super Bowl MVP Mahomes becomes a Whataburger franchisee

 By Heather Lalley on Aug. 11, 2021

Patrick Mahomes is part of an investor-led franchise group that plans to grow the quick-service burger brand in Kansas and Missouri.

Workforce

Whataburger gives staff $90 million in thank-you bonuses

 By Peter Romeo on Mar. 31, 2021

The regional burger chain is also revamping its compensation plans to raise unit managers' potential pay above $100,000.

Leadership

Whataburger names Ed Nelson CEO

By Jonathan Maze on Aug. 03, 2020

The chain’s president took the helm as the chain expands and plans to start franchising.

Marketing

What consumers are craving now

By Patricia Cobe on Jun. 22, 2020

Sweets, sips and toasty sandwiches are the top menu choices.

Top 500 Chains

Whataburger

Apr. 21, 2020

Whataburger

Marketing

Whataburger had a very good day—at least on Twitter

By Heather Lalley on Mar. 03, 2020

The Texas-based burger chain unwittingly became a trending topic, drawing thousands of love letters from fans.

Financing

Whataburger names Janelle Sykes CFO

By Jonathan Maze on Feb. 10, 2020

The San Antonio-based burger chain also named Sylvester Johnson chief data and analytics officer.

Leadership

Restaurants sit out a new effort to curb gun violence

By Peter Romeo on Sep. 12, 2019

A sizable swath of the business community is leaning on the Senate to pass potential safeguards, but restaurants are not part of it.

Financing

Texans don’t think much of the Whataburger deal

By Jonathan Maze on Jun. 18, 2019

Reaction to the sale in the burger chain’s home state demonstrates why the company is so successful there, says RB’s The Bottom Line.

Financing

Founding family sells control of Whataburger

By Peter Romeo on Jun. 14, 2019

The Dobsons will become minority investors in the 69-year-old burger chain, with the majority stake held by BDT, a financial institution that specializes in funding family-run businesses.

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