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Whataburger

Leadership

Whataburger names Ed Nelson CEO

The chain’s president took the helm as the chain expands and plans to start franchising.

Marketing

What consumers are craving now

Sweets, sips and toasty sandwiches are the top menu choices.

Whataburger

The Texas-based burger chain unwittingly became a trending topic, drawing thousands of love letters from fans.

The San Antonio-based burger chain also named Sylvester Johnson chief data and analytics officer.

A sizable swath of the business community is leaning on the Senate to pass potential safeguards, but restaurants are not part of it.

Reaction to the sale in the burger chain’s home state demonstrates why the company is so successful there, says RB’s The Bottom Line.

The Dobsons will become minority investors in the 69-year-old burger chain, with the majority stake held by BDT, a financial institution that specializes in funding family-run businesses.

The chain is reportedly looking to sell a stake in the business, suggesting the chain may be ready to speed its growth, says RB’s The Bottom Line.

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