Ten years ago, Len and Sheila Moore decided to finance their daughter's college education by opening a sub shop in a Memphis suburb. Though they'd planned just one unit, customer response to the concept—sliced-to-order subs and Philly cheesesteaks—led them to open a few more. In 2004, they sold the burgeoning chain to a group of investors including current CEO George Alvord, a longtime foodservice professional. With units in 19 states, the concept encourages franchisees to select locations that can support both catering and a strong lunch business.
|2007 Systemwide Sales||$43,800,000*|
|% Change in Sales||34.2%|
|2007 U.S. Units||151|
|% Change in Units||36.0%|
|2007 Average Unit Volume||$335,000|
|% Change in AUV||3.1%|
|Future 50 Year||2008|