The palm trees and lilting music evoke the islands at Tommy Bahama's Tropical Café, geared for the well-heeled resort tourist. But in Newport Beach, California, the chain recently revamped its concept to fit a "more local market" with an all-day menu, wine instead of a full range of alcoholic drinks and lower price points reflected in menu items like a new burger. This year, new Tropical Café units opened in Myrtle Beach, South Carolina and Las Vegas.

LocationSeattle, Wash.
2007 Systemwide Sales$31,100,000*
% Change in Sales13.1%
2007 U.S. Units10
% Change in Units11.1%
2007 Average Unit Volume$3,300,000*
% Change in AUV4.0%
Future 50 Year2008