While gourmet pizza with an array of unusual toppings is commonplace these days, it was a novelty in 1987 when Sid Fanarof opened the first ZPizza in Laguna Beach, California. The handcrafted pies, which featured such health-conscious ingredients as chicken with salsa and artichokes and capers, caught on quickly. Today the multi-unit chain, which prefers high-profile lifestyle centers and metropolitan retail centers, serves oversize salads and sandwiches, as well as its namesake regular or whole wheat crust pies topped with the likes of soy cheese, veggie burger crumbles and zucchini.

LocationNewport Beach, Calif.
2007 Systemwide Sales ($000,000)$36,000,000*
YOY Sales Change40.1%
2007 U.S. Units69
YOY Unit Change40.8%
2007 Average Unit Volume ($000)$600,000
Future 50 Year2008
*Technomic estimate