consumers

Marketing

How to draw guests with next-gen loyalty

Punch cards are a thing of the past; these new initiatives are meeting modern needs at top chains.

Consumer Trends

Customers’ most-craved beef

See which 10 chains are winning with beef that consumers say they can’t get anywhere else.

Trying to profile that vexing beast known as the customer isn’t easy. A look at the dynamics suggests it’s only getting tougher.

Technomic looks at consumers’ assessments of more than 60 attributes in order to determine the winners of its annual Chain Restaurant Consumers’ Choice Awards.

Customers rate the best and worst quick-service restaurant chains for bathroom cleanliness in a recent Technomic survey.

Consumers’ favorite burger components, builds and consumption habits have changed in several ways over the last two years.

Restaurateurs and customers shushed their inhibitions and indulged some decidedly wicked impulses this week, securing them a prime spot on Santa’s naughty list.

The majority of restaurateurs feel it's important to close the gap between front- and back-of-house pay, and nearly a quarter say that discrepancy could prompt them to make a change. Here's how operators' view tipping.

Women and millennials with children are particularly receptive to takeout, and touting bundled meals as an easy family dinner solution can help appeal to those groups.

Hispanic consumers are placing increasing importance on group dining, kids menus and other key service and menu components, reveals new Technomic data.

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