consumers

Consumer Trends

Drive-thru rules of the road

Technomic’s Consumer Brand Metrics program asks consumers to rate their most recent trip to a restaurant and provide an overall rating of their visit.

Consumer Trends

4 reasons vegetables are hot right now

Four ways consumers are driving the veggie trend on restaurant menus.

At what point of saturation do these once on-trend ingredients begin to lose their marketing appeal?

Making sure a dish is delicious and craveable is only a small part of the equation. Here’s a look at what menu-making teams need to consider today.

The NRA is pushing for more transparency in music licensing so operators can create playlists without fear of having to pay up to $150,000 for a music-use violation.

The Pei Wei kitchen takes menu testing out of its headquarters and into guests’ hands, reducing corporate bias, says Clay Dover, CMO of the P.F. Chang’s offshoot.

Nightmares may not go away for years, as some restaurants learned this week.

More consumers now than a couple of years ago say they are eating a variety of meat as snacks according to new research from Technomic. Here are three ways meat is boosting snack sales.

Other attributes rank higher than food quality when it comes to how much consumers will pay at restaurants, the research shows.

Customers reveal which restaurant chains offer them the most craveable burgers that they can’t get anywhere else in a recent Technomic survey.

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