Beverage trends spilling into the restaurant industry


Menus offer new takes on milkshakes

Operators are attracting patrons by crafting one-of-a-kind milkshakes, some with flavors that go way beyond vanilla, chocolate and even salted caramel. Customers are ordering milkshakes as snacks, desserts or beverages to complement a meal—all of which boost the check.


Mixologists warm to cold-weather cocktails

Today’s vibrant cocktail culture has given rise to inventive icy drinks, but for the most part, hot alcoholic beverages have lagged behind in creativity.

“We want the beverage program to reflect that convivial vibe of not taking itself too seriously to the guest’s perception, despite everything being very...

Sweet, refreshing and infinitely slurpable, frozen beverages are in a class by themselves.

With increased competition and heightened consumer expectations, it’s essential for operators to offer at least one loyalty or rewards program to capture a large share of diners’ coffee dollars.

“What’s on tap?” no longer is a question only beer-loving customers ask, as restaurant operators realize they can make their concepts buzzworthy and more efficient by adding unexpected beverages to the bar tap.

Adult beverages can enhance satisfaction and loyalty at fast casuals.

Ranging from whimsical to pure imagination, candy-garnished cocktails are eminently Instagrammable, creating instant citizen ambassadors.

Operators who focus on offering quality coffee during the afternoon and other softer times of day can capitalize on consumer demand for caffeine and boost the bottom line.

Beer, wine and even cocktails have been a point of differentiation for fast casuals, but as far as consumers are concerned, there’s still room to grow.

  • Page 31