Marketing
Restaurant marketing ideas and trends
Restaurant marketing ideas and trends
The “We Beefin’” EP slams McDonald’s, Burger King and others.
Moviegoers get a look at Ray Kroc's legendary enterprise behind the rise of McDonald's.
Culver’s, famous for its Butter Burgers and frozen custard, is heavily franchised—only nine of its 427 stores are company-owned. But to keep messaging consistent and response time short, Culver’s centralizes its social media efforts, monitoring Twitter and Facebook from its home base 24/7. Tweets and posts fall on the agile fingers of the internal marketing team with help from an outside agency.