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Chick-fil-A

Financing

Fast-food chains take a cautious approach to reopening

With plenty of business through their drive-thrus, chains such as Chick-fil-A, Del Taco and Wendy’s are in no hurry to reopen dining rooms.

Marketing

Chick-fil-A, Denny’s add meal kits

The two are the latest big chains to try that form of to-go and delivered meals.

While Popeyes got a lot of the chicken buzz in 2019, Chick-fil-A had a busy year in its own right.

McDonald’s and Chick-fil-A changed their policies as federal recommendations evolve, while workers and labor-backed groups intensify pressure.

The company said it is temporarily closing dining room seating over coronavirus fears, joining Starbucks in going takeout-only.

The two casual-dining giants accounted for eight of last week’s 10 most effective ads for full-service brands. On the QSR side, chicken and pizza spots dominated.

A ranking of chain commercials by consumer engagement shows the game program delivered for its restaurant sponsors.

A new feature of Restaurant Business looks at the week’s most effective TV ads.

Some data suggests that Chick-fil-A also saw more business last month as consumers hungered for chicken sandwiches.

The chicken sandwich chain’s charitable arm has shifted its spending priorities and will not fund controversial groups next year.

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