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Dunkin' Donuts

Marketing

Dunkin’ customers lash out over new loyalty program

Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.

Marketing

The inside story of Dunkin’s revamped loyalty program

The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.

The coffee chain renamed its DD Perks program Dunkin’ Rewards and revamped the program to give customers more rewards and a new tier.

She had been the former VP of marketing strategy and helped launch Dunkin’ Refreshers and Avocado Toast.

John Kelly was named chief company restaurant officer; Tanishia Beacham will be COO for Sonic and Lou Beccarelli chief operating officer for Arby’s.

The venerable chain has already evolved from a doughnut into a beverage chain. Its more recent success has come from colder beverages and menu items aimed at younger consumers.

The Bottom Line: Companies quickly abandon operations in favor of selling them to franchisees. But keeping some locations can be better in the long run.

The cofounder of the Dunkin’ and Arby’s owner also tempered expectations for an initial public offering, at least right now.

The owner of Arby’s, Sonic and Dunkin’ is bringing in the former Autogrill executive to help speed its international growth.

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

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