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Dunkin' Donuts

Marketing

Dunkin’ customers lash out over new loyalty program

 By Joe Guszkowski on Oct. 12, 2022

Dunkin’ Rewards members have to spend more to score free drinks. The more austere program comes as profits shrink industrywide.

Marketing

The inside story of Dunkin’s revamped loyalty program

 By Jonathan Maze on Oct. 07, 2022

The company tapped into the travel industry as it reworked the program, now called Dunkin’ Rewards. It hopes to get more lapsed users back into its shops.

Marketing

Dunkin’ renames and improves its loyalty program

By Jonathan Maze on Oct. 06, 2022

The coffee chain renamed its DD Perks program Dunkin’ Rewards and revamped the program to give customers more rewards and a new tier.

Leadership

Dunkin’ names Jill McVicar Nelson CMO

By Jonathan Maze on Sep. 23, 2022

She had been the former VP of marketing strategy and helped launch Dunkin’ Refreshers and Avocado Toast.

Leadership

Inspire Brands promotes three executives

By Jonathan Maze on Sep. 08, 2022

John Kelly was named chief company restaurant officer; Tanishia Beacham will be COO for Sonic and Lou Beccarelli chief operating officer for Arby’s.

Financing

How avocado toast, and a few other products, are pushing Dunkin’ into a new future

By Jonathan Maze on May 31, 2022

The venerable chain has already evolved from a doughnut into a beverage chain. Its more recent success has come from colder beverages and menu items aimed at younger consumers.

Financing

More franchises should operate their own restaurants

By Jonathan Maze on Apr. 27, 2022

The Bottom Line: Companies quickly abandon operations in favor of selling them to franchisees. But keeping some locations can be better in the long run.

Financing

Inspire Brands CEO Paul Brown is in no hurry to make another acquisition

By Jonathan Maze on Apr. 11, 2022

The cofounder of the Dunkin’ and Arby’s owner also tempered expectations for an initial public offering, at least right now.

Leadership

Inspire Brands names Frank Sickelsmith chief development officer

By Jonathan Maze on Apr. 08, 2022

The owner of Arby’s, Sonic and Dunkin’ is bringing in the former Autogrill executive to help speed its international growth.

Marketing

Chains hope to score big with Final Four activations

By Heather Lalley on Mar. 30, 2022

Marketing Bites: Wendy’s tries a Twitter-activated vending machine; Pizza Hut drives the Struggle Bus; Dunkin’ gets into makeup, and more marketing news of the week.

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