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KFC

Marketing

Restaurant marketing turns weird

 By Peter Romeo on Dec. 20, 2017

Difficult times have brought extraordinary measures, including these off-the-wall attention hooks.

Hot Stuff: KFC Sues Supplier over Combustible Containers

 By Restaurant Business Staff on Apr. 07, 2009

KFC reportedly claims Paris Packaging of Paris, Texas, changed the content of the black ink on the containers so it now includes carbon, which may catch fire...

In-N-Out sues DoorDash for unauthorized deliveries

By Restaurant Business Staff on Nov. 13, 2015

The burger chain said it has asked the delivery service to stop selling its food and using its trademarks to no avail.

Marketing

Chains with the most memorable advertising by gender

By Lisa White on Apr. 07, 2017

The concepts winning with their marketing efforts aren’t necessarily grabbing the full audience. Here’s a look at the chains resonating with different genders as well as those scoring with both.

Marketing

This time, a woman will play Colonel Sanders

By Peter Romeo on Jan. 25, 2018

KFC is changing spokespersons again for the rollout of its new Smoky Mountain BBQ. This time, the founder's whites will be worn by a country music star.

Financing

The Restaurant Growth Index 2012

By Restaurant Business Staff on Mar. 31, 2012

2012 is here and brings a couple of changes to the way Restaurant Business magazine and Nielsen, a leading global provider of information and insights around what consumers watch and buy, report the Restaurant Growth Index.

Who will be KFC’s next Colonel Sanders? Here are our bets.

By Sara Rush Wirth on Feb. 05, 2016

We asked our in-house experts who they think will soon be in a white suit and string tie.

Technology

4 fresh tech hacks to borrow from

By Aaron Jourden on May 02, 2017

From voice recognition ordering terminals to branded video game characters that will take your order while you play, chains are putting today’s latest tech to use in novel ways.

Financing

Pizza Hut's recovery gains speed

By Jonathan Maze on Feb. 08, 2018

But its sister chain KFC stumbles in the fourth quarter amid intense competition.

The week in ideas, July 22, 2013

By Restaurant Business Staff on Jul. 22, 2013

This week: KFC ditches the Colonel for its spinoff. Automatic tips come under scrutiny. Laying off employees via text is a bad idea. Shutting down your restaurant mid meal is even worse.

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