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McDonald's

Marketing

McDonald’s reveals its multi-level deal with Travis Scott

 By Jonathan Maze on Sep. 03, 2020

The company will sell the rapper’s favorite meal for $6 starting next week. The sponsorship will also get into fashion and charitable efforts.

Leadership

Timeline: The McDonald’s-Steve Easterbrook dispute

 By Jonathan Maze on Sep. 03, 2020

A look at key moments in the CEO's tenure and the legal dispute with the company that emerged this summer.

Financing

Black former franchisees sue McDonald’s over discrimination

By Jonathan Maze on Sep. 01, 2020

More than 50 former operators accused the chain of a longtime pattern of bias that drove many of them out of the system.

Financing

Three big questions on McDonald’s war with Steve Easterbrook

By Jonathan Maze on Sep. 01, 2020

RB’s The Bottom Line looks at some of the complexities of the emerging fight between the company and its former CEO, along with a top lieutenant.

Leadership

McDonald’s blasts its former CEO in a new filing

By Jonathan Maze on Aug. 31, 2020

The company said that Steve Easterbrook “abused the trust” of coworkers and others in lying about other relationships and destroying evidence.

Financing

McDonald’s working with The Nature Conservancy, Target and Cargill on sustainable beef

By Jonathan Maze on Aug. 27, 2020

The $8.5 million project will help Nebraska farmers mitigate the risk of climate change in the production of feed for beef cattle.

Leadership

McDonald’s investigating whether former CEO covered others’ problems

By Jonathan Maze on Aug. 25, 2020

The company said that Steve Easterbrook destroyed evidence of the extent of his behavior before his ouster last year.

Food

McDonald’s will start selling Spicy Chicken McNuggets

By Jonathan Maze on Aug. 25, 2020

It’s the first time the chain is introducing a spicy version of the iconic product as the company starts marketing new products again.

Financing

McDonald’s faces a fight with its former CEO

By Jonathan Maze on Aug. 17, 2020

Steve Easterbrook is seeking to dismiss the company’s clawback lawsuit, saying the company had information about his relationships.

Leadership

McDonald's: 'We have photos proving Easterbrook's misconduct with staff'

By Peter Romeo on Aug. 10, 2020

The former McDonald’s CEO said he’d not been sexually involved with other employees, but an email trail of explicit images contradicted his assertion. Now he may have to give back his severance.

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