Fresh ideas positioned Smashburger for growth during the pandemic
The fast casual’s digital enhancements, marketing and hiring strategies and new design contributed to its success. And the launch of a crispy chicken sandwich didn’t hurt.
Marijuana and Earth Day vie for menu attention this week
Taste Tracker: 4/20 specials at Jack in the Box, Sticky’s Finger Joint and more; sustainability rules at Ike’s and Sweetgreen; Smashburger dials up the heat on chicken sandwiches; and new LTOs make their debut.