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Smashburger

Marketing

Smashburger makes another change to its logo

 By Jonathan Maze on Nov. 04, 2025

The fast-casual burger chain, coming off a strong summer, unveiled new branding and a new color scheme, including its latest in a series of logo changes.

Financing

Smashburger wants customers to come back to its restaurants

 By Jonathan Maze on Sep. 19, 2025

The fast-casual burger chain has undergone a lot of changes in recent years and relied too heavily on third-party delivery. Now, following a strong "Summer of Smash," the Denver-based chain hopes its turnaround has begun.

Marketing

Smalls Sliders sues Smashburger over trademark violations

By Lisa Jennings on Dec. 04, 2024

The slider chain takes issue with the fast-casual burger competitor's new "S" logo and use of the color orange—or what Smalls calls "Smorange."

Food

Smashburger's menu overhaul seeks to reclaim its status as a trendsetter

By Patricia Cobe on Sep. 18, 2024

The 17-year-old fast-casual burger chain is revamping its brand and menu as it seeks to reestablish its claim to the smashburger.

Operations

Can Smashburger get back on track for growth?

By Lisa Jennings on Mar. 28, 2024

Smashburger's new CEO Denise Nelsen is taking a hard look at the brand and how it can reignite expansion, both domestic and international.

Leadership

Smashburger names former Starbucks exec CEO

By Lisa Jennings on Mar. 20, 2024

Denise Nelsen spent more than two decades at Starbucks, most recently leading U.S. operations. Now she's plotting new business ventures and international growth at the fast-casual burger brand.

Food

Smashburger's S'mac & Cheese Burger smashed LTO expectations

By Patricia Cobe on Aug. 24, 2023

Behind the Menu: The mashup of two favorites—mac ‘n cheese and burgers—took two years to perfect but became the chain’s best-selling limited-time item of the past two years.

Financing

How Smashburger is rethinking the drive-thru

By Jonathan Maze on Apr. 19, 2023

A Deeper Dive: Carl Bachmann, the brand’s president, joins the podcast to discuss the company’s growth plans and its decision to shift to its mobile-order “virtual” drive-thrus.

Food

Smashburger tests a new burger made with real plants

By Patricia Cobe on Jan. 26, 2023

The Plant-Based Classic Smash Burger is made with jackfruit, which can be substituted for another protein in any menu item.

Topics

Smashburger settlement spotlights lingering impact of problematic Triple Double Burger campaign

By Lisa Jennings on Oct. 20, 2022

Marketing hype or false advertising? The impact of this 2017 marketing campaign drags on.

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