Smashburger

By Patricia Cobe on Aug. 24, 2023

Behind the Menu: The mashup of two favorites—mac ‘n cheese and burgers—took two years to perfect but became the chain’s best-selling limited-time item of the past two years.

Financing

How Smashburger is rethinking the drive-thru

By Jonathan Maze on Apr. 19, 2023

A Deeper Dive: Carl Bachmann, the brand’s president, joins the podcast to discuss the company’s growth plans and its decision to shift to its mobile-order “virtual” drive-thrus.

Food

Smashburger tests a new burger made with real plants

By Patricia Cobe on Jan. 26, 2023

The Plant-Based Classic Smash Burger is made with jackfruit, which can be substituted for another protein in any menu item.

Topics

Smashburger settlement spotlights lingering impact of problematic Triple Double Burger campaign

By Lisa Jennings on Oct. 20, 2022

Marketing hype or false advertising? The impact of this 2017 marketing campaign drags on.

Food

Smashburger gets into catering with burger bars, box lunches and more

By Patricia Cobe on Apr. 22, 2022

The fast casual launched its first catering platform earlier this month to feed returning office workers.

Operations

Fast casual Smashburger is adding a bar

By Heather Lalley on Mar. 25, 2022

The better-burger chain said it is looking to capitalize on consumer desire to socialize following the pandemic.

Operations

Fresh ideas positioned Smashburger for growth during the pandemic

By Patricia Cobe on Jun. 04, 2021

The fast casual’s digital enhancements, marketing and hiring strategies and new design contributed to its success. And the launch of a crispy chicken sandwich didn’t hurt.

Food

Marijuana and Earth Day vie for menu attention this week

By Patricia Cobe on Apr. 19, 2021

Taste Tracker: 4/20 specials at Jack in the Box, Sticky’s Finger Joint and more; sustainability rules at Ike’s and Sweetgreen; Smashburger dials up the heat on chicken sandwiches; and new LTOs make their debut.

Food