Marketing
Smalls Sliders sues Smashburger over trademark violations
The slider chain takes issue with the fast-casual burger competitor's new "S" logo and use of the color orange—or what Smalls calls "Smorange."
Food
Smashburger's menu overhaul seeks to reclaim its status as a trendsetter
The 17-year-old fast-casual burger chain is revamping its brand and menu as it seeks to reestablish its claim to the smashburger.