Smashburger

Marketing

Smalls Sliders sues Smashburger over trademark violations

The slider chain takes issue with the fast-casual burger competitor's new "S" logo and use of the color orange—or what Smalls calls "Smorange."

Food

Smashburger's menu overhaul seeks to reclaim its status as a trendsetter

The 17-year-old fast-casual burger chain is revamping its brand and menu as it seeks to reestablish its claim to the smashburger.

Smashburger's new CEO Denise Nelsen is taking a hard look at the brand and how it can reignite expansion, both domestic and international.

Denise Nelsen spent more than two decades at Starbucks, most recently leading U.S. operations. Now she's plotting new business ventures and international growth at the fast-casual burger brand.

Behind the Menu: The mashup of two favorites—mac ‘n cheese and burgers—took two years to perfect but became the chain’s best-selling limited-time item of the past two years.

A Deeper Dive: Carl Bachmann, the brand’s president, joins the podcast to discuss the company’s growth plans and its decision to shift to its mobile-order “virtual” drive-thrus.

The Plant-Based Classic Smash Burger is made with jackfruit, which can be substituted for another protein in any menu item.

Marketing hype or false advertising? The impact of this 2017 marketing campaign drags on.

The fast casual launched its first catering platform earlier this month to feed returning office workers.

The better-burger chain said it is looking to capitalize on consumer desire to socialize following the pandemic.

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