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Tropical Smoothie Cafe

Leadership

Tropical Smoothie Cafe adds former Arby’s exec as CMO

Deborah von Kutzleben also spent more than two decades at global advertising firm BBDO Worldwide.

Leadership

Tropical Smoothie Cafe promotes its operations SVP to COO

Richard Key has been with the fast-growing smoothie chain since 2018. The fast casual recently opened its 1,000th store.

The take-and-bake pizza chain’s new design shrinks the customer area and moves the assembly line to the back. It is using incentives to get franchisees to remodel their stores quickly.

The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. It hopes to keep all its new customers.

The private equity firm partnered with management on the deal for the fast-growing chain.

Here’s a roundup of current menu highlights and LTOs.

The fast-casual chain has made a number of C-suite shifts in recent years as it prepares to grow.

CEO Charles Watson joined "A Deeper Dive" this week to talk about the chain’s food strategies, its digital moves and how smoothies hit the mainstream.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The company says it's on track to generate $1 billion in sales within five years.

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