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Tropical Smoothie Cafe


Menu news of the week: Dec. 2, 2019

Here’s a roundup of current menu highlights and LTOs.


Tropical Smoothie Cafe adds a new CMO, digital exec

The fast-casual chain has made a number of C-suite shifts in recent years as it prepares to grow.

CEO Charles Watson joined "A Deeper Dive" this week to talk about the chain’s food strategies, its digital moves and how smoothies hit the mainstream.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

The company says it's on track to generate $1 billion in sales within five years.

Often, the menu items deemed the most craveable aren’t the ones consumers say they’re most likely to purchase.

Menus from restaurants featured in the July 2008 issue of Restaurant Business, including the 2008 Future 50 restaurants.Front stories & featuresMorton’s...

As we head into the new year, the mega-trends driving menu and product development fall into three major buckets: health and wellness, big flavors and breakfast. Sound familiar? While there are many cutting-edge mini-trends emerging, those feeding the mainstream are sticking to what customers want right now. But both operators and manufacturers are offering unique twists to differentiate themselves within these buckets.

A proposal to hike the minimum just for restaurants is expected Wednesday.

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