Leadership
Tropical Smoothie Cafe adds a new CMO, digital exec
The fast-casual chain has made a number of C-suite shifts in recent years as it prepares to grow.
As we head into the new year, the mega-trends driving menu and product development fall into three major buckets: health and wellness, big flavors and breakfast. Sound familiar? While there are many cutting-edge mini-trends emerging, those feeding the mainstream are sticking to what customers want right now. But both operators and manufacturers are offering unique twists to differentiate themselves within these buckets.