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Marketing

Restaurants plug in to a new demographic: Gamers

Two-thirds of Americans play video games. Chains like Chipotle and Wingstop are starting to cater directly to them, opening another front for restaurant marketing.

Operations

What Biden signaled for restaurants in his State of the Union Address

Woven into his comments on America's challenges at home and abroad were a few tidbits with special meaning for the foodservice industry. Here's a rundown.

The burger chain says it can go into small towns and urban areas thanks to a new franchise recruitment effort and ghost kitchens.

State of the Plate: Restaurants are working with celebrities of all kinds, from Rick Bayless to Eminem. And more are on their way.

The coffee chain has expanded eastward, including its first location east of the Mississippi, thanks to lower-than-average turnover, which is almost “non-existent” at the regional operator level.

Parent Dine Brands is investing heavily in new POS systems, a loyalty program and other technology, which it views as key to long-term growth.

A couple of chains walk that line, others are leveraging TikTok in creative ways to get their messages out and more.

Operations on the West Coast no longer have to require masks, and establishments in the nation's largest city can drop their proof-of-vaccine requirement as of Monday.

The daypart is now 8.5% of the company’s sales and it has aggressive plans for improvement this year, with the company investing more in advertising.

The pizza chain offered a bleak assessment of its labor issues so far this year. It is also raising the price of its “Mix and Match” offer to $6.99 for delivery customers.

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