This concept is to the doughnut market what Mellow Mushroom is to casual dining: a hippie-themed alternative to the straightlaced options that abound. It started as a lark, a confluence of a hockey tournament needing refreshments, an acquaintance finding himself with an unfamiliar gizmo that turned out to be a doughnut maker, and an entrepreneur having a few square feet of unused garage space. The stroke of luck was an equipment misassembly that limited production to mini treats. Picture a Dunkin' Munchkin with a fancy topping. The founders discovered that customers preferred the smaller size, in large part because it facilitated sharing. The brand is now in 14 states.

LocationCanal Fulton, OH
2020 Systemwide Sales ($000,000)$9*
3-Year Average Sales Change29.3%
2020 U.S. Units37
3-Year Average Unit Change27.1%
2020 Average Unit Volume ($000)$280*
Buzzworthy Brands Year2021

*Technomic estimate

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