While vegan choices are available on many fast-casual menus, Tocaya Organica's items all start out as plant-based, giving guests the option to customize with cheese, chicken and other non-vegan ingredients. This flexitarian approach is in sync with today's eating style but somewhat unusual for a "modern Mexican" concept. But that direction, along with environmental consciousness and an enhanced on-site experience, has fueled growth for the 18-unit chain. A variety of chef-created tacos, burritos, quesadillas and bowls and a priority on local sourcing drive the menu.
A 2018 investment of over $20 million from Breakwater Management spurred expansion. More accelerated growth is expected after the recent merger of Tocaya and Tender Greens in August.
|Location||West Hollywood, CA|
|2020 Systemwide Sales ($000,000)||$19*|
|3-Year Average Sales Change||49.7%|
|2020 U.S. Units||16|
|3-Year Average Unit Change||58.7%|
|2020 Average Unit Volume ($000)||$1,470*|
|Buzzworthy Brands Year||2021|
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