Salads and breakfast burritos constitute the menu of this 19-unit Southwestern newcomer, but the big draw may be the convergence of convenience, value and wholesomeness. Salads are priced at $5.74, the burritos sell for $2.99, and drinks are $1. Everything is available through a drive-thru, and the brand promises that all ingredients are natural, from the tortillas to the tofu offered as a salad topping. The narrow focus of the menu promises simplicity: Protein toppings for the salads are limited to chicken, tofu and shrimp.

LocationPhoenix, AZ
2020 Systemwide Sales ($000,000)$22*
3-Year Average Sales Change27.5%
2020 U.S. Units25
3-Year Average Unit Change27.7%
2020 Average Unit Volume ($000)$955*
Buzzworthy Brands Year2021

*Technomic estimate

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