Salads and breakfast burritos constitute the menu of this 19-unit Southwestern newcomer, but the big draw may be the convergence of convenience, value and wholesomeness. Salads are priced at $5.74, the burritos sell for $2.99, and drinks are $1. Everything is available through a drive-thru, and the brand promises that all ingredients are natural, from the tortillas to the tofu offered as a salad topping. The narrow focus of the menu promises simplicity: Protein toppings for the salads are limited to chicken, tofu and shrimp.
|2020 Systemwide Sales ($000,000)||$22*|
|3-Year Average Sales Change||27.5%|
|2020 U.S. Units||25|
|3-Year Average Unit Change||27.7%|
|2020 Average Unit Volume ($000)||$955*|
|Buzzworthy Brands Year||2021|
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