Bajio Mexican Grill is a limited-service chain specializing in fresh Mexican in a fast-casual environment. The chain operates freestanding and inline prototypes, which range from 2,400 to 3,000 square feet. Interiors are designed to evoke the spirit of the Bajio region with old copper pots, bunches of dried chili peppers, mosaic tile displays and colorful murals. Dave Tuomisto opened the first Bajio Mexican Grill in Provo, Utah, in 2002, modeling the concept after Qdoba Mexican Grill. Franchising began in 2003. The chain was purchased by Franchise Brands, a subsidiary of Doctor’s Associates Inc.—the owner and operator of Subway restaurants—in 2005. In late 2009, Abundant Brands acquired the chain for an undisclosed sum.
|Location||American Fork, Utah|
|2009 Systemwide Sales ($000)||$43,000,000*|
|YOY Sales Change||17.8%|
|2009 U.S. Units||46|
|YOY Unit Change||12.2%|
|2009 Average Unit Volume ($000)||$985,000*|
|Future 50 Year||2010|