Extreme Pizza is a limited-service concept that uses extreme sports as both a central design scheme and a menu focus. A sample of its specialty menu items includes a Mexican-style pizza with frijoles negras y salsa, grilled chicken or green chilies, black olives, red onions, tomatoes, jalapeños, cilantro and cheddar cheese; a Mediterranean-style pizza with baby spinach, marinated artichoke hearts, sun-dried tomatoes, fresh garlic and basil, oregano and feta and mozzarella cheeses; and a Middle Eastern-style pizza with homemade hummus, tomatoes, olives, onions, fresh basil, pepperoncinis and feta and mozzarella cheeses. A fun and energetic atmosphere attracts a diverse customer base, but primarily draws a younger clientele. Units are designed to operate as both freestanding and inline models, ranging in size from 2,000 to 5,000 square feet with seating for 40 to 100 patrons. Todd Parent founded Extreme Pizza in San Francisco in 1994. Since its conception, Extreme Pizza has been recognized as one of the fastest growing companies in the San Francisco Bay area.

LocationSan Francisco, Calif.
2009 Systemwide Sales ($000)$37,000,000*
YOY Sales Change10.4%
2009 U.S. Units43
YOY Unit Change13.2%
2009 Average Unit Volume ($000)$925,000*
Future 50 Year2010

*Technomic estimate

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