Kids won’t get in trouble for scribbling on the walls at this full-service Chicago-style pizza parlor—customers are encouraged to leave their mark on the graffiti-covered walls. The chain serves up Chicago-style hand-tossed pizzas loaded with cheeses, meats and vegetables in a lively, family-friendly atmosphere complete with a red-and-white-checkered color scheme. Patrons can choose from 10 deep-dish and thin-crust pizza varieties or build their own pizza from a list of toppings. The menu also includes sandwiches, pastas and dessert.  Gino’s East Restaurant Corp. is the parent company. George Laverde and taxi drivers Sam Levine and Fred Bartoli opened the first Gino’s East on Superior Street in Chicago’s Loop shortly after meeting in 1966.

LocationChicago, Ill.
2009 Systemwide Sales ($000)$29,500,000*
YOY Sales Change7.3%
2009 U.S. Units15
YOY Unit Change15.4%
2009 Average Unit Volume ($000)$2,100,000*
Future 50 Year2010

*Technomic estimate

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