This chain of pizza parlors offering Mexican-style pizzas has a strong connection to the Hispanic market. The concept’s tagline is “Mas Pizza. Menos Dinero.” Most outlets are located in majority Hispanic neighborhoods and the company is dedicated to “celebrating the diversity of the Latin culture and lifestyle.” The restaurants offer made-from-scratch pizzas in two sizes with a range of 14 different toppings, including chorizo and jalapeños. Each unit is equipped with fast-bake oven technology, allowing pizzas to be fully cooked in just over 3 minutes. The chain expanded into Atlanta in April and plans to continue opening units in that region. The newest prototype is a Quick-Service Pizza platform—a high-visibility takeout-only store constructed on a major highway in Dallas. 

LocationDallas, Texas
2009 Systemwide Sales ($000)$38,000,000
YOY Sales Change22.6%
2009 U.S. Units95
YOY Unit Change11.8%
2009 Average Unit Volume ($000)$432,000
Future 50 Year2010

*Technomic estimate

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