Rumbi takes the tastes and textures of the Pacific islands to heartland America. The fast-casual concept stands out for offering a range of customizable meals in a tropical-themed setting. Rice bowls, which come in half- and full-sized servings, are popular for both lunch and dinner. Customers choose from a range of protein options, including luau pork, shrimp and organic tofu, which they then match with white, brown or rumbi rice (cooked in coconut milk) or noodles. Heartier Island Entrees include a luau pork plate and blackened mahi mahi. Salads and burgers are also available. The chain, which was
started by David Duffin in 2000, has already opened an outlet in Mission Viejo, California and has plans to expand into Los Angeles and Orange County.

LocationSandy, Utah
2009 Systemwide Sales ($000)$28,000,000*
YOY Sales Change5.7%
2009 U.S. Units26
YOY Unit Change13.0%
2009 Average Unit Volume ($000)$1,200,000*
Future 50 Year2010

*Technomic estimate

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