Brixx Wood Fired Pizza is a fast-casual chain specializing in award-winning handcrafted pizzas prepared in wood-burning brick ovens. But customers flock to Brixx for more than just pizza—its extensive list of wines, microbrews and dozens of beers on tap make each location a viable evening destination for adults seeking a fun and relaxed atmosphere. Brixx units average 3,200–3,400 square feet with seating for approximately 45 guests. The company is selective about its sites, and generally seeks busy downtown areas or locations in proximity to high-traffic retail centers and sporting venues. Older interiors tend to resemble a cozy, homey neighborhood bar, while newer units are a bit more upscale. Nightly promotions target repeat customers with free dinners and discount beverages. In addition, Brixx offers drink specials and reward programs. Takeout and catering services are available. Eric Horsley, Barbara Bodford-Morgan and Jeff Van Dyke opened the first Brixx Wood Fired Pizza in 1998 in Charlotte, North Carolina. Steady growth has continued in and around Charlotte, as well as in South Carolina. In early 2007, Brixx formed a partnership with McAlister’s Deli co-founder Neil Newcomb to launch Brixx Franchise Systems LLC.
|2009 Systemwide Sales ($000)||$27,000,000*|
|YOY Sales Change||36.4%|
|2009 U.S. Units||18|
|YOY Unit Change||50.0%|
|2009 Average Unit Volume ($000)||$1,800,000*|
|Future 50 Year||2010|