Biscuitville is a privately held, limited-service chain that specializes in made-from-scratch biscuit sandwiches and classic Southern cuisine. The chain is only open during breakfast and lunch hours. The concept originated in Danville, Virginia, and has since expanded regionally while never straying from its original vision—“fresh, friendly and fast.” All Biscuitville units are freestanding and average 2,000 to 3,500 square feet with seating for 60 to 100. Originally conceived as a pizza joint by Maurice Jennings in 1966, Pizzaville (as it was originally named) offered hand-tossed pizzas by night and rolled out biscuits by day to occupy the pizza ovens during the morning hours. It wasn’t long before the biscuits were outselling the pizza. Jennings converted his six Pizzaville units into Biscuitvilles, and began to open new units throughout Virginia and North Carolina. The company has controlled growth by owning all of its units and not allowing franchise agreements.

LocationGraham, N.C.
2009 Systemwide Sales ($000)$25,000,000
YOY Sales Change4.2%
2009 U.S. Units55
YOY Unit Change7.8%
2009 Average Unit Volume ($000)$475,000
Future 50 Year2010

*Technomic estimate

For more insights from Technomic as well as Technomic’s analysis, growth forecast and more:

Find Out More