More than 30 years ago a hamburger stand called The Habit opened in Santa Barbara, California. Brent Reichard began working there at the age of 16, and four years later Brent and his brother, Bruce, bought the restaurant. Brent is currently chairman. The Habit Burger Grill is now a limited-service chain specializing in its signature charburgers. The chain attracts a wide range of customers, from families and college students to business professionals grabbing a burger on their lunch breaks. Buildings are freestanding or endcap locations. Interiors feature neutral colors of cream accented by more vibrant colors and dark wood. Posted behind long ordering counters are the words “Custom built! Quality food made to order,” which emphasizes the chain’s focus on fresh, premium ingredients. 

LocationIrvine, Calif.
2009 Systemwide Sales ($000)$28,000,000
YOY Sales Change12.0%
2009 U.S. Units31
YOY Unit Change24.0%
2009 Average Unit Volume ($000)$1,200,000
Future 50 Year2010

*Technomic estimate

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