In business for more than 50 years, this limited-service pizzeria is currently run by Straw Hat Cooperative Corporation, a group of independent restaurant operators who tout the concept as the “unfranchise franchise.” Units operate in several models, including the original prototype with salad bar and seating; Straw Hat Express (small outlets offering takeout and delivery only); and Straw Hat Grill (a fast-casual format offering burgers along with pizza). These options offer franchisees the chance to grow without exorbitant franchising fees. Straw Hat’s family-friendly menu is built around genuine California-style pizza, which features a layered, flaky crust topped with a light sauce, fresh vegetables and meats and a blend of six California cheeses. Salads and hot stuffed sandwiches are also offered.
| Location | San Ramon, Calif. |
|---|---|
| 2009 Systemwide Sales ($000) | $43,900,000 |
| YOY Sales Change | 9.6% |
| 2009 U.S. Units | 70 |
| YOY Unit Change | 20.7% |
| 2009 Average Unit Volume ($000) | $692,000 |
| Future 50 Year | 2010 |
*Technomic estimate
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