KFC

KFC is bringing back its firelog again

By Jonathan Maze on Dec. 07, 2021

But this time, the fried chicken chain is giving customers who buy a firelog, or who order on its app, a chance to win a stay at a "KFC Firelog Cabin."

Marketing

KFC is testing mambo sauce in select markets

By Jonathan Maze on Dec. 06, 2021

The limited test of the iconic D.C. area product is designed to introduce more customers to the sauce around the country.

Food

KFC finally cracks the sandwich code

By Jonathan Maze on Dec. 01, 2021

The chain’s new sandwich and fries have given the company a big lift this year. But it’s been helped along by its buckets.

Marketing

KFC reveals its new ‘Quick Pick-Up’ service as drive-thru waits soar

By Jonathan Maze on Nov. 16, 2021

Customers place an order online, park in a dedicated spot and then grab their order from a pick-up shelf inside.

Financing

KFC is making sweaters for its buckets

By Jonathan Maze on Nov. 08, 2021

The company is giving away “Finger Lickin’ Chicken Mitten Bucket Huggers” to customers who buy buckets of chicken Tuesday through Thursday.

Premium

Financing

Big chain executives express confidence in the face of labor challenges

By Jonathan Maze on Nov. 01, 2021

The chief executives of McDonald’s, Yum Brands, Starbucks and others all said they have big advantages amid a historic shortage of workers. They might be right, says RB’s The Bottom Line.

Leadership

KFC U.S. names Nick Chavez CMO

By Jonathan Maze on Oct. 29, 2021

The Nintendo of America executive will lead marketing for the chicken chain.

Financing

Yum Brands starts opening units again

By Jonathan Maze on Oct. 28, 2021

The owner of KFC, Taco Bell, Pizza Hut and Habit accelerated development in the third quarter and said it has a shot at breaking an industry record for new openings this year.

Financing