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Wingstop

Financing

Wingstop's wings clipped as the chain cuts its 2025 outlook

 By Lisa Jennings on Nov. 04, 2025

The fast-casual chicken chain downgraded expectations for the year as economic malaise grows. But CEO Michael Skipworth expects trends to turn positive again in 2026.

Consumer Trends

Restaurant chains preferred by younger, Hispanic and Democratic-leaning consumers could be more at risk

 By Lisa Jennings on Oct. 03, 2025

One Wall Street analyst has identified four "weak pocket" demographics in today's economy that could be making fast-casual chains, in particular, more vulnerable to headwinds.

Operations

Wingstop sees its first same-store sales decline in three years

By Lisa Jennings on Jul. 30, 2025

Consumers are worried about the future, said CEO Michael Skipworth. But he said the fast-casual chain's "game-changing" new operating system will get results back on track.

Marketing

Wingstop is taking a shot at Raising Cane's

By Lisa Jennings on Jul. 24, 2025

The fast-casual chicken-wing chain is "giving the finger to chicken fingers" with a trademark for National Chicken Tender Day, a dig at its tender-focused rival.

Operations

How Wingstop's Smart Kitchen upgrades will change the game

By Lisa Jennings on May 16, 2025

The fast-casual chain is moving from paper chits to an AI-powered digital system that will cut service times in half. It's in 400 units now and will be rolled out systemwide by the end of the year.

Earnings Report Q1 2025

Wingstop sees consumer pullback in certain pockets

By Lisa Jennings on Apr. 30, 2025

Uncertainty in the macro environment slowed sales for the fast-casual chicken brand. But CEO Michael Skipworth said the brand is in a good position to navigate what he feels will be short-term pain.

Marketing

Wingstop gets saucy with a pop-up bar called Bar Tender

By Heather Lalley on Apr. 08, 2025

Marketing Bites: The fast-casual wing chain known for bold flavors and bold marketing stunts is opening a two-night-only bar in Brooklyn featuring DJs, a Sauce & Toss station and, of course, plenty of chicken tenders.

Operations

Wingstop to roll out AI-fueled kitchen modernization effort

By Lisa Jennings on Feb. 19, 2025

After another record year, the fast-casual chicken chain believes this next tech investment will propel the next phase of growth.

Food

Wingstop brings authentic Asian flavor to sauce lineup with new Pacific Glaze

By Patricia Cobe on Jan. 09, 2025

The sweet-heat sauce, launching Monday, is inspired by Thai, Chinese and Singaporean cuisines.

Operations

Wingstop unit growth spikes with strong performance

By Lisa Jennings on Oct. 30, 2024

With same-store sales at the chicken-wing chain up nearly 21% in the third quarter, almost all from traffic, it's no surprise franchisees want to open more restaurants.

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