Why Wingstop's tech bet is a big risk

Tech Check: The chain has been a digital juggernaut for years. It apparently believes it can do better with a homegrown system.


Wingstop is leaving Olo to build its own tech system

The news sent Olo’s stock plummeting early Tuesday, though executives said it will have little impact on the business.

Brentwood Associates and Sixth Street are teaming up with the franchise partners to expand the fast-casual chicken brand.

A year after debuting 12 flavors of chicken sandwiches, the fast-casual chain is winning new customers who spend more and keep coming back.

The 12-flavor chicken sandwich line is introducing new customers to the wings brand and is helping to lower food costs.

Investments in national advertising during NBA and NFL games drove traffic during the first quarter. Also the new chicken sandwich line is attracting new users and boosting frequency.

The Dallas-based wings chain has a target of reaching 7,000 units globally, including 3,000 international locations.

Marketing Bites: Baskin-Robbins scoops ice cream at a bottomless brunch. Plus, parents can now dress baby in a Chili’s onesie and Lankybox Kitchen hands out collectible trading cards.

Automating phone orders will bring the chain closer to its goal of digitizing 100% of transactions.

Tech Check: Consumers are flocking to the wing chain but not so much for pizza. Here’s why that might be.

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