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Wingstop

Operations

Wingstop rolls its Thighstop virtual brand onto its main menu

After launching the virtual concept in June, Wingstop said it was time to offer the bone-in thighs and Thigh Bites on its regular menu. Thighstop is still available via DoorDash.

Leadership

Wingstop promotes former CFO Skipworth to COO and president

Alex Kaleida will move into the chief financial officer post at the fast-casual chicken wing chain.

The chain is putting an emphasis on one-to-one marketing as it look to drive more digital business.

Wingstop declined to break down the financials on its new virtual concept Wednesday but said its thigh-focused brand is succeeding at helping the chain battle high wing prices.

The fast-growing wing chain plans to open 25 company-owned restaurants and ghost kitchens in the heart of New York City “as fast as we can,” its CEO said.

For next week’s National Chicken Wing Day, the chain is incentivizing customers to order from its Thighstop virtual brand.

Bone-in and boneless thighs will be added to Wingstop’s permanent menu “eventually,” said the chain’s COO.

The chain is now selling crispy chicken thighs from its kitchens, as well as boneless breaded thighs in a move to combat the volatility of chicken wing pricing.

The chain CEOs vying to be Restaurant Leader of the Year explain how they found direction in key experiences from their past.

The fast-growing wing chain will help Lemon Pepper Holdings expand overseas.

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