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Marketing

Cheerio! Wingstop is serving English breakfast

In honor of Saturday’s English Premier League matchup, the fast casual will start delivering wings at 6:30 a.m. to New York City football fans.

Financing

Why Burger King couldn’t compete in the Chicken Sandwich Wars

The Bottom Line: The chain’s Ch’King sandwich was good, but it didn’t generate hoped-for sales and was outperformed by both McDonald’s and KFC.

The fast-casual chicken chain said decreased staffing levels forced it to cut operating hours and sales channels last quarter.

Basketball Hall of Famer Shaquille O’Neal, an entrepreneur with interests in several chains, shared some wisdom (and several surprises) with the crowd at Restaurant Leadership Conference Wednesday.

The 34-unit casual dining concept is finding solid sales with a smaller restaurant and new service model, giving franchisees another option, according to the founder and CEO.

The limited test of the iconic D.C. area product is designed to introduce more customers to the sauce around the country.

Despite the recent flurry of restaurant activity on Wall Street, AJ Kumaran, co-CEO of the fast-growing chicken finger chain, said his fast casual plans to remain steadfastly private to keep its company culture intact.

The chain’s new sandwich and fries have given the company a big lift this year. But it’s been helped along by its buckets.

The fast casual, which rarely rolls out new menu additions, is debuting Orange Szechuan for a limited time for its wings and thighs.

Some customers who came to pick up prepaid dinners at the fast casual left empty handed due to “isolated instances of being extremely short-staffed,” the chain said.

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