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food

Marketing

Atlanta KFC sells out of Beyond Fried Chicken in 5 hours

The company said its single-store test generated long lines all day, draining supply quickly.

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The chain is making the side dish a center-of-the-plate item with the addition of chicken.

A Twitter battle involving several competitors gave the chain tons of free publicity for a new product that is vital to its future.

The chain plans to test a Beyond Meatball Marinara in 685 locations next month.

The famed McDonald’s supplier will provide the plant-based meat maker with additional capacity to meet demand.

The chain is testing the item in 1,000 locations this summer as it works to bolster its menu.

The deal would make PFG one of the largest foodservice distributors in the U.S.

The product was so popular during a test that some stores sold out within two weeks.

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