The South Korean bakery-cafe giant’s unit growth belies its performance. After making its U.S. debut in 2012 in NYC’s Times Square, Caffebene has ballooned to some 50 stateside units (among 1,600 globally). Global industry watchers blame overly ambitious growth in the U.S. and elsewhere in part for the chain’s operating losses. It’s now ratcheting up its turnaround efforts and shopping for a master franchise deal, Korean media reports.
| 2016 Systemwide Sales ($000) | $45,200,000* |
|---|---|
| YOY Sales Change | 39.1% |
| 2016 U.S. Units | 50 |
| YOY Unit Change | 25.0% |
| 2016 Average Unit Volume ($000) | $1,015,000* |
| Future 50 Year | 2017 |
| Franchising | yes |
*Technomic estimate
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