The bubble tea seller was one of the first to bring the Asian tapioca pearl beverage to the U.S. Founded in New York City in 2009, it expanded to Florida and Las Vegas in 2014. The beverage menu features nearly 40 options, including specialty coffees, teas and slushies. The chain capitalizes on social media marketing with Instagrammable drinks such as a “panda” tea with black and white bubbles.
| 2016 Systemwide Sales ($000) | $35,200,000* |
|---|---|
| YOY Sales Change | 51.1% |
| 2016 U.S. Units | 90 |
| YOY Unit Change | 63.6% |
| 2016 Average Unit Volume ($000) | $485,000* |
| Future 50 Year | 2017 |
| Franchising | yes |
*Technomic estimate
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