Opening in 1998, this fast casual emerged early in the segment’s rise. That experience, plus its focus on seafood and adult beverages, has helped the value-minded concept thrive and grow. All units are company-owned, and its founder remains on the board of directors. The chain promotes “healthy indulgence” with a range of fried and grilled options.
| Location | Irvine, Calif. |
|---|---|
| 2016 Systemwide Sales ($000) | $34,000,000 |
| YOY Sales Change | 25.9% |
| 2016 U.S. Units | 17 |
| YOY Unit Change | 54.6% |
| 2016 Average Unit Volume ($000) | $2,430,000* |
| Future 50 Year | 2017 |
*Technomic estimate
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