The Halal Guys started as a lone New York City food cart. After quickly changing the menu to a simple selection of hearty Middle Eastern food, the brand has taken off, adding more than 30 units in the last year and posting sales growth of a whopping 740%. The brand keeps things simple, serving up large portions of meat, rice, falafel, hummus and a craveable “white sauce” that fit halal dietary standards.

LocationAstoria, N.Y.
2016 Systemwide Sales ($000)$25,200,000*
YOY Sales Change740.0%
2016 U.S. Units35
YOY Unit Change775.0%
2016 Average Unit Volume ($000)$1,215,000*
Future 50 Year2017

*Technomic estimate

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