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Marketing

Restaurant marketing ideas and trends

Marketing

Chains tweet for resolution busters

Losing weight is traditionally the top New Year’s resolution. Here’s what IHOP, McDonald's and other chains are saying in 140 characters to discourage skipped restaurant visits.

Marketing

P.F. Chang's tells its brand story

Consumer research told P.F. Chang’s China Bistro that its diners didn’t know what was going on in the kitchen. Its new Farm to Wok campaign was designed to shed light.

Concepts are reconfiguring their menu items to be camera-ready marketing tools.

Here’s how restaurants are hoping to scare up brand awareness—and sales.

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

In a phrase: stepped-up competition for share of stomach.

Ruby Tuesday’s narrowly-averted cheese-biscuit apocalypse demonstrates how social media’s role is evolving from marketing to operations.

Even with a limited budget, flowers—fresh or faux—can increase exposure.

The brands trash-talk one another about which has the poor deal.

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