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Marketing

Restaurant marketing ideas and trends

Marketing

3 lessons from social media this week: trolling edition

These brands toe the socially acceptable line while keeping it snarky online.

Marketing

2013 Social Media 50: Winning Strategies

You’ve already gotten a taste of our list of 50 great social media tips and tactics. Now it’s time for the main course.

When it comes to buzz specifically, it’s about innovation and differentiation, says Chris Tomasso, chief marketing officer of First Watch Restaurants and a board member of the National Restaurant Association’s Marketing Executives Group (MEG).

Arby’s inventive holiday-themed posts are gaining traction with social media followers.

Complaints are unavoidable in restaurants. But how operators handle issues often dictates consumers’ brand perception, as well as their willingness to return.

Confession is supposedly good for the soul. These chains are betting it won't hurt business, either.

Competitors say they've not felt the football fallout Papa John's cites as the main reason for a sales slowdown.

Standouts include, "If my last meal isn’t Portillo’s, I’m haunting the world."

The chain has enlisted wide receiver JuJu Smith-Schuster to be its social media correspondent during the upcoming draft.

Recent partnerships won social media buzz for these limited-service brands.

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