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Marketing

Restaurant marketing ideas and trends

Marketing

The Social Media 50

In research conducted from late January to mid-February, our staff monitored the two leading social-media channels for restaurants right now, Twitter and Facebook, counting followers and fans, how often consumers discussed the brand and the efforts of operators to foster that give-and-take.

Marketing

2011 Social Media 50 Introduction

Restaurant Business’ ranking of restaurant operators—chains, independents and chefs—by social media activity.

The traditional tools of legislative influence—lobbying, PACs, grassroots efforts—don’t cut it anymore.

A restaurateur-turned-media-consultant advised Restaurant Leadership Conference attendees to avoid some of the common pratfalls of mobile and social media.

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Restaurant Business partnered with Pepsico to talk with bloggers, social media experts and operators at the BlogWorld conference about how to better capture all this new world of marketing has to offer. We asked, they responded. Click their names for the full interview video!

A growing number of diners have indicated that they use social media sites to “friend,” locate or follow a restaurant and find out about promotions or menu items. Social media is a new and quickly growing way for restaurants to interact with their guests.

If you do it right and allow folks to message about your brand freely, while you monitor and offer input along the way, social media gold—brand awareness, allegiance and sales—awaits. So how do you do it right? In the world of social media marketing, if you love your brand, you have to set it free.

Super Bowl Sunday was pretty typical for the guys at Firehouse Subs: another day, another media appearance.

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

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