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Marketing

Restaurant marketing ideas and trends

Marketing

5 ways operators plan to cash in on St. Patrick’s Day

These restaurants are looking beyond corned beef and cabbage to draw holiday sales.

Marketing

5 tips for optimizing mobile apps and loyalty programs

Here are a few tips for launching and maintaining an effective and engaging loyalty program.

Price may not even be the most important factor

Secret menus were once the way chains let hardcore fans know they were special. Now the means may well be doughnut- and pizza-themed sneakers.

Here are some discounts and freebies being used to draw diners this Tax Day.

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Some restaurants have scored big on social media. Here's what you can learn from their wins.

Consumers are more likely to use traditional discounting methods, despite technology’s rise.

Here are six ways to preserve your image when closing a restaurant.

Here’s how restaurants are sharing sustainability efforts without sounding preachy or putting customers to sleep.

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