Marketing

Restaurant marketing ideas and trends

Burger King starts testing its loyalty program

By Jonathan Maze on Feb. 08, 2021

The company is kicking off its Royal Perks loyalty program in Los Angeles, New York City, Miami, Long Island and New Jersey.

Marketing

Popeyes jumps into the GameStop debate

By Jonathan Maze on Feb. 01, 2021

The chicken chain, saying it is taking the side of retail investors over Wall Street hedge funds, is giving away chicken tenders as part of a promotion related to the Reddit-driven stock surge.

Marketing

New York City extends its restaurant week for the whole month

By Heather Lalley on Feb. 01, 2021

The to-go-focused promotion has a record number of participating restaurants, after organizers waived participation fees.

Marketing

Jack in the Box names Ryan Ostrom CMO

By Peter Romeo on Jan. 29, 2021

The marketing veteran joins the quick-service chain from General Nutrition Centers.

Marketing

Restaurants get their game on with Super Bowl specials

By Patricia Cobe on Jan. 25, 2021

With large gatherings limited, operators are downsizing catering packages to feed football fans on Feb. 7.

Marketing

Pandemic forces Restaurant Week changes this year

By Heather Lalley and Patricia Cobe on Jan. 15, 2021

Around the country, operators and organizers are finding new ways to offer up the important annual promotion.

Marketing

Starbucks investing $100M to advance equity in its communities

By Jonathan Maze on Jan. 12, 2021

The coffee giant’s Community Resilience Fund will aid small businesses and community projects that promote racial equity and “environmental resilience.”

Marketing