Marketing

Restaurant marketing ideas and trends

Marketing

4 ways restaurants are seeking brand loyalty through app-based rewards

Hitting on promos that bring in new loyalty members while also boosting the bottom line can be a tricky tightrope to cross.

Marketing

6 LTOs that grabbed attention in April

Several of the month's top limited-time offers draw attention to cooking technique

The chain took a nontraditional approach to promoting its new Manhattan location, which included a double-decker bus tour through New York City.

It was Texas pride brought together Chili’s Grill & Bar and Tito’s Handmade Vodka, and the results of the partnership were spirited.

Established burger chains also have the power to boost brands, even outside the burger segment.

Your restaurant may have delectable food, unrivaled service and charming style, but without unique restaurant marketing to reflect these features, no one will ever know. Here’s a compilation of five unique and unusual restaurant marketing tips you can try to get more customers through your door.

Less than a week ago, Twitter rolled out a new design for profile pages. Some operators have embraced the challenge. Others have more to learn.

Here are some discounts and freebies being used to draw diners this Tax Day.

Americans love to dine out. In fact, 88 percent of adults say they enjoy going to restaurants, so it makes sense for restaurant operators to pay close attention to consumer trends to build business and guest satisfaction.

Some restaurants have scored big on social media. Here's what you can learn from their wins.

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