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Marketing

Restaurant marketing ideas and trends

Marketing

How to tell beef's sustainability story on restaurant menus

 Sponsored content from our partner National Cattlemen’s Beef Association, a contractor to The Beef Checkoff on Jul. 23, 2018

Today’s consumers are both curious and deeply invested in how their food is grown and raised, making beef’s rich production story a compelling marketing point.

Marketing

Chick-fil-A is trying out meal kits

 By Jonathan Maze on Jul. 23, 2018

The company will launch Mealtime Kits at 150 locations in Atlanta next month.

Marketing

How John Schnatter’s problems have damaged Papa John’s

By Jonathan Maze on Jul. 16, 2018

In a special episode of RB’s podcast, "A Deeper Dive," Technomic's Robert Byrne talks about Papa John’s reputation challenges.

Marketing

The 10 most alluring LTOs on menus in June

By Patricia Cobe on Jul. 13, 2018

Consumers were tempted by these limited-time offers featured in chain restaurants.

Marketing

IHOP is IHOP again

By Peter Romeo on Jul. 10, 2018

The family chain’s promotional focus is back on pancakes in a one-day deep discount.

Marketing

Chuck E. Cheese's tries unlimited gaming

By Jonathan Maze on Jul. 09, 2018

The chain, facing competition from trampoline parks, is offering an option for time-based game play.

Marketing

Should restaurants comp meals for social media influencers?

By Jonathan Deutsch, Ph.D. on Jun. 28, 2018

These tastemakers can help restaurants market themselves, but they should be selected on the brand's terms, Advice Guy says.

Marketing

An inside look at the IHOb campaign

By Jonathan Maze on Jun. 27, 2018

In the latest episode of RB's "A Deeper Dive," IHOP President Darren Rebelez talks about the company’s buzzy burger-centric move.

Marketing

Del Taco adds to its name

By Jonathan Maze on Jun. 22, 2018

The chain is taking steps to bolster its quality positioning with a new “Fresh Mexican Grill” tagline and changes in the restaurant.

Marketing

How restaurants can promote a James Beard recognition

By Jonathan Deutsch, Ph.D. on Jun. 21, 2018

Even if you've never made the short list, any nod from the organization is something to brag about, Advice Guy says.

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