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Sonic

Beverage

Sonic launches Blackout Slush Float to tie into solar eclipse

 By Patricia Cobe on Mar. 18, 2024

Fans can score a free pair of viewing glasses with every purchase, plus eclipse watching tips from a former NASA astronaut to prepare for the April 8 event.

Financing

Inspire Brands is apparently considering an IPO

 By Jonathan Maze on Feb. 15, 2024

The owner of Dunkin' and Arby's is in the early stages of discussions on an initial public offering that could value the company at $20 billion, according to Bloomberg.

Food

Sonic goes nuts for its first LTO of the new year

By Patricia Cobe on Jan. 02, 2024

The drive-in chain pairs peanut butter and bacon in a very limited-time cheeseburger and shake.

Leadership

Claudia San Pedro is stepping down as Sonic president

By Jonathan Maze on Apr. 12, 2023

The 2022 Restaurant Business Restaurant Leader of the Year is leaving the company to focus on family medical matters. Arby's Brand President Jim Taylor is taking her place, while Rita Patel will head Arby's.

Food

Fans of Sonic can look forward to more hard seltzer and tots

By Patricia Cobe on Sep. 29, 2022

Last week, Sonic Drive-In added Broccoli Cheddar Tots and Fried Cookie Dough Bites to the menu, expanding its popular lineup of craveable, bite-size snacks and sides. On Wednesday, Sonic’s Oklahoma Ci...

Topics

With the old guidelines this scrambled, what's next for tipping?

By Nancy Kruse and Peter Romeo on Aug. 22, 2022

Sweet & Sour: The longstanding protocols for who, what and when to tip have been upended. Here’s how the turmoil could shake out.

Food

Menu launches take on a slower summer pace

By Patricia Cobe on Jul. 26, 2022

Taste Tracker: Cool drinks debut at Applebee’s, Sonic and Caribou Coffee; Velvet Taco and Baja Fresh change up tacos; KFC tests nuggets; it’s a wrap for Arby’s; and more menu news of the week.

Financing

High gas prices may be keeping customers from making longer trips to visit restaurants

By Jonathan Maze on Apr. 27, 2022

The Bottom Line: A Placer.ai analysis found customers are less willing to drive long distances to visit Sonic or The Cheesecake Factory, suggesting a quiet impact of inflation on dining habits.

Leadership

Claudia San Pedro leads with super-Sonic energy

By Jonathan Maze on Apr. 21, 2022

A positive attitude and a non-stop motor have helped the Sonic brand president, the 2022 Restaurant Leader of the Year, overcome any challenge, from learning English to facing a pandemic.

Leadership

Cutting-edge technology is nothing new for Sonic

By Restaurant Business Staff on Apr. 19, 2022

The concept owes its long run in no small part to recognizing a game-changing piece of equipment back when TV was a novelty.

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