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Sonic

Food

Fans of Sonic can look forward to more hard seltzer and tots

 By Patricia Cobe on Sep. 29, 2022

Last week, Sonic Drive-In added Broccoli Cheddar Tots and Fried Cookie Dough Bites to the menu, expanding its popular lineup of craveable, bite-size snacks and sides. On Wednesday, Sonic’s Oklahoma Ci...

Topics

With the old guidelines this scrambled, what's next for tipping?

 By Nancy Kruse and Peter Romeo on Aug. 22, 2022

Sweet & Sour: The longstanding protocols for who, what and when to tip have been upended. Here’s how the turmoil could shake out.

Food

Menu launches take on a slower summer pace

By Patricia Cobe on Jul. 26, 2022

Taste Tracker: Cool drinks debut at Applebee’s, Sonic and Caribou Coffee; Velvet Taco and Baja Fresh change up tacos; KFC tests nuggets; it’s a wrap for Arby’s; and more menu news of the week.

Financing

High gas prices may be keeping customers from making longer trips to visit restaurants

By Jonathan Maze on Apr. 27, 2022

The Bottom Line: A Placer.ai analysis found customers are less willing to drive long distances to visit Sonic or The Cheesecake Factory, suggesting a quiet impact of inflation on dining habits.

Leadership

Claudia San Pedro leads with super-Sonic energy

By Jonathan Maze on Apr. 21, 2022

A positive attitude and a non-stop motor have helped the Sonic brand president, the 2022 Restaurant Leader of the Year, overcome any challenge, from learning English to facing a pandemic.

Leadership

Cutting-edge technology is nothing new for Sonic

By Restaurant Business Staff on Apr. 19, 2022

The concept owes its long run in no small part to recognizing a game-changing piece of equipment back when TV was a novelty.

Financing

Inspire Brands CEO Paul Brown is in no hurry to make another acquisition

By Jonathan Maze on Apr. 11, 2022

The cofounder of the Dunkin’ and Arby’s owner also tempered expectations for an initial public offering, at least right now.

Leadership

Inspire Brands names Frank Sickelsmith chief development officer

By Jonathan Maze on Apr. 08, 2022

The owner of Arby’s, Sonic and Dunkin’ is bringing in the former Autogrill executive to help speed its international growth.

Leadership

As the 2022 Restaurant Leader of the Year, Sonic’s Claudia San Pedro looks ahead

By Peter Romeo on Apr. 08, 2022

The onetime public servant will take the stage Tuesday at the Restaurant Leadership Conference to share her thinking on the issues and opportunities facing the business.

Leadership

Sonic's Claudia San Pedro named 2022 Restaurant Leader of the Year

By Peter Romeo on Feb. 07, 2022

The one-time Oklahoma state official was honored by Restaurant Business for leading the 69-year-old drive-in brand to new heights, before and during the pandemic.

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