Sonic

Inspire Brands opens its new delivery and takeout kitchen

By Jonathan Maze on Nov. 09, 2021

Alliance Kitchen offers items from Buffalo Wild Wings, Sonic, Jimmy John’s, Arby’s and Rusty Taco and is designed to save on labor and equipment costs.

Financing

Buffalo Wild Wings, Jimmy John’s and Sonic sue pork producers over price fixing

By Jonathan Maze on Nov. 03, 2021

The Inspire Brands chains join a large list of restaurants taking on protein suppliers over the allegations.

Workforce

Sonic rolls out tipping option to more than 2,000 units

By Peter Romeo on Nov. 01, 2021

The drive-in chain intends to offer guests an option at all of its units to reward employees with a gratuity.

Operations

Buffalo Wild Wings' parent names John Varughese international COO

By Peter Romeo on Jun. 29, 2021

The former SVP of Dunkin' and Baskin-Robbins will have responsibility for the field operations of all of Inspire Brands' holdings.

Marketing

Sonic challenges TikTok influencers to hack the menu with competitors’ ingredients

By Patricia Cobe on Jun. 25, 2021

Three social media stars try to re-create iconic Sonic items, then post videos of their efforts in a new marketing campaign.

Financing

Sonic gave customers a needed experience during the pandemic

By Jonathan Maze on May 13, 2021

The burger chain was one of the fastest-growing concepts in the U.S. last year as customers flocked to its drive-ins. Its challenge now is to keep that.

Food

Bacon is sizzling on chain menus

By Patricia Cobe on Apr. 27, 2021

Chefs at restaurant chains are taking bacon beyond the traditional applications, tempting customers with new techniques and products.

Beverage

Sonic adds new flavors, new formats to its drink lineup

By Patricia Cobe on Mar. 18, 2021

Seasonal beverage innovation continues at the chain, with the addition of seven new items for spring and summer.

Technology

Buffalo Wild Wings’ parent aims for more sophisticated analytics with promotion of Navin Sharma

By Peter Romeo on Jan. 14, 2021

As chief commercial services officer, the former SVP is tasked with sharpening Inspire's use of data

Food

Another fried chicken sandwich and a stuffed pizza crust make menu headlines

By Patricia Cobe on Jan. 05, 2021

Taste Tracker: Pizza Hut stuffs it to Papa John’s, Sonic enters the chicken sandwich wars and Dunkin’ buzzes in the new year.

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