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Sonic

Marketing

What consumers are craving now

Sweets, sips and toasty sandwiches are the top menu choices.

Food

Value is a strong motivator for consumers’ menu choices

Deals are a draw in both quick service and casual dining, finds Technomic.

The drive-in chain grew same-store sales for the second straight year under new parent Inspire Brand

Claudia San Pedro, the chain’s president, joins this week’s episode of "A Deeper Dive" to discuss its new marketing, technology and other issues.

The franchisor plans to buy 73 Sonic locations from the franchisee, SD Holdings, which also operates MOD Pizza and Fuzzy’s Taco Shop.

Menu news of the week: Feb. 3, 2020

A roundup of the most recent introductions and menu news at QSRs and fast casuals.

The parent of Arby’s, Buffalo Wild Wings, Sonic and Jimmy John’s has promoted one of its founding executives.

A sizable swath of the business community is leaning on the Senate to pass potential safeguards, but restaurants are not part of it.

Operators are tempting customers with cool sweets to lick, sip and spoon up.

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