Gigi’s is infused with the personality of Gigi herself, the founder of the concept and a musician-turned-cupcake baker. Her rags-to-riches story is relayed on the website, along with the personal yarns of new franchisees who join the “family.” That spirit of connection, and the fact that 10 daily-changing cupcakes are baked fresh in each store sets Gigi’s apart in the narrow dessert niche.

LocationFranklin, Tenn.
2013 Systemwide Sales ($000,000)$35,000,000
YOY Sales Change17.2%
2013 U.S. Units95
YOY Unit Change20.3%
2013 Average Unit Volume ($000)$400,000*
Future 50 Year2014
FranchisingYes
*Technomic estimate