Gigi’s is infused with the personality of Gigi herself, the founder of the concept and a musician-turned-cupcake baker. Her rags-to-riches story is relayed on the website, along with the personal yarns of new franchisees who join the “family.” That spirit of connection, and the fact that 10 daily-changing cupcakes are baked fresh in each store sets Gigi’s apart in the narrow dessert niche.
|2013 Systemwide Sales||$35,000,000|
|% Change in Sales||17.2%|
|2013 U.S. Units||95|
|% Change in Units||20.3%|
|2013 Average Unit Volume||$400,000*|
|% Change in AUV||10.1%|
|Future 50 Year||2014|