A menu of grilled and steamed dishes, a focus on organic ingredients and Tokyo Joe’s sleek decor are magnets for the customer seeking a more stylish experience at fast-casual prices. The chain started in 1996 when Japanese food was less familiar, but the Americanized name, high-energy ambience and accessible menu attracted mainstream customers. As the concept has evolved, the menu has broadened to include more Pan-Asian dishes while still maintaining a healthy halo.
|2013 Systemwide Sales||$25,600,000*|
|% Change in Sales||16.4%|
|2013 U.S. Units||26|
|% Change in Units||13.0%|
|2013 Average Unit Volume||$1,000,000*|
|% Change in AUV||5.0%|
|Future 50 Year||2014|