A menu of grilled and steamed dishes, a focus on organic ingredients and Tokyo Joe’s sleek decor are magnets for the customer seeking a more stylish experience at fast-casual prices. The chain started in 1996 when Japanese food was less familiar, but the Americanized name, high-energy ambience and accessible menu attracted mainstream customers. As the concept has evolved, the menu has broadened to include more Pan-Asian dishes while still maintaining a healthy halo.

LocationCentennial, Colo.
2013 Systemwide Sales$25,600,000*
% Change in Sales16.4%
2013 U.S. Units26
% Change in Units13.0%
2013 Average Unit Volume$1,000,000*
% Change in AUV5.0%
Future 50 Year2014