This build-your-own fast casual’s growth has been concentrated in the Southeast (close to its home-base) with a menu that skews to the Southwest. Barberitos is competing in the same space as larger players such as Qdoba, Chipotle and Moe’s Southwest Grill, offering scratch-made items such as burritos, quesadillas, fajitas and bowls. Featured proteins include chicken, grass-fed beef, ground turkey and organic tofu.
|2014 Systemwide Sales ($000)||$27,900,000*|
|YOY Sales Change||16.7%|
|2014 U.S. Units||39|
|YOY Unit Change||11.4%|
|2014 Average Unit Volume ($000)||$755,000*|
|Future 50 Year||2015|
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