Former Heisman Trophy winner and NFL Rookie of the Year Billy Sims, along with partner Jeff Jackson, got into the regional barbecue game to sling Oklahoma-style ’cue. Ten years later, the football-themed quick-service concept has expanded into six states, including two nontraditional units in sports stadiums that opened in 2014. Focused on serving authentic cuisine—a selling point among millennial diners today—it claims to be among the top-rated athlete-owned restaurants.

LocationTulsa, Okla.
2014 Systemwide Sales ($000)$31,000,000*
YOY Sales Change37.2%
2014 U.S. Units44
YOY Unit Change18.9%
2014 Average Unit Volume ($000)$765,000*
Future 50 Year2015

*Technomic estimate

For more insights from Technomic as well as Technomic’s analysis, growth forecast and more:

Find Out More