The in-store water-purification system is a focus at each location. Housed in a glass-enclosed room, it claims to process water (for cooking and bottled for sale) that replicates the water that flows “through the Catskill Mountains … into the homes of Brooklyn residents.” A new prototype takes the message outside with a water tower atop the store. It also marks the debut of dinner, a line of healthier dishes and a “coffee wall” with self-serve taps.
|Location||Delray Beach, Fla.|
|2014 Systemwide Sales ($000)||$42,100,000*|
|YOY Sales Change||38.0%|
|2014 U.S. Units||25|
|YOY Unit Change||31.6%|
|2014 Average Unit Volume ($000)||$1,900,000*|
|Future 50 Year||2015|